Although not officially announced by Google, many Google Ads users have noticed a new codeless event tracking option. Simply, without needing to add any code to a website, you now can create an event which can be detected by your Google tag. This is a positive movement towards more advanced tracking, 2 years after Microsoft Clarity launched codeless conversion tracking. Google ads users will benefit from the codeless tracking reducing manual coding making it much more accessible and less time-consuming.
We spoke to Google Ads expert, Thomas Eccel, about his opinion on this update:
Expert opinion
Thomas Eccel, Google Ads expert
"This is a small positive step towards a more sophisticated codeless conversion tracking. Why small? Because for now this codeless feature includes only URL-conditions and not any more detailed events or other triggers. However, I think that Google is currently creating the foundation for more advanced triggers and soon we will hear new updates on this topic."
