ChatGPT launches an image generation update

OpenAI’s recent update to ChatGPT, powered by the GPT-4o model, introduces advanced image generation capabilities in the chat interface. This new update allows users to generate AI images in various art styles, including photorealism and stylistic visuals. ChatGPT-4o now understands visuals on a deeper level. It can analyse user-uploaded images, extract content and visual cues, and use the information to create new images. A standout advancement is GPT-4o’s capability to understand highly detailed prompts. While many other AI image generators struggle to handle more than 5 to 8 elements, GPT‑4o can handle up to 10 to 20 different objects.

This opens up countless opportunities for marketers, allowing them to mock up complex visuals such as vibrant product flat-lays with more control than ever before. It also opens up new possibilities for asset creation, especially for those with smaller budgets who are working on evolving visual identities. They can generate, tweak, and refine visuals seamlessly and extremely quickly. The latest model ensures consistency across iterations, which helps build brand recognition and storytelling power.

We’ve seen many users on LinkedIn having fun with this, using the new update to create versions of themselves as dolls. It’ll be interesting to see where this update leads us!

Here is what our senior paid social executive, Emma Sowersby, had to say about this update:

Expert opinion

Emma Sowersby, Senior Paid Social Executive

"This update is transforming ChatGPT from a tool into a creative partner. AI is advancing, and those who don’t embrace the change will be left behind. I believe this update could be significant for smaller businesses, where creative potential is restricted. Moreover, it could serve as an excellent resource for creative ideation, allowing for the creation of mock-ups that can be referenced for design briefs. There’s plenty of opportunity here for marketers to use and learn from. However, on the whole, working with designers to mock up creative assets is preferred. Human designers bring emotion, intuition and strategic thinking that AI simply can’t replicate. AI can mock up images that follow a prompt, but designers have a better understanding of how consumers visually consume images, factoring in flow and storytelling in a way AI never can. Designers not only create beautiful images, but also ones that are purposeful and effective. Another thing to be mindful of is how text may appear on these images (AI-generated images have a history of rendering text oddly), so I would recommend adding any copy afterwards to ensure complete consistency with brand guidelines."