Recent Semrush data is showing that over the last three months, ChatGPT is starting to reference more brands in their results, whilst Google’s AI Mode has narrowed its focus.
Results show that ChatGPT is experimenting with its answers, as 12% more brands were mentioned in September before declining in October.
Whereas Google’s AI Mode mentions fell by 4% during the same period. As well as this, the Semrush data shows that ChatGPT had an increase in the number of sources/sites used with figures showing an 80% increase in October, compared to just a 13% increase from Google’s AI Mode.
Whilst there is some consistency between the results of ChatGPT and Google’s AI Mode when it comes to referencing brands. It’s still important to keep testing to ensure you get the best results for each model.
