Meta’s new update allows advertisers to add branding at the ad level. This feature lets users upload their logo, fonts, and colours for headlines, captions and overlays to use in ads.
This update is yet another sign of Meta’s push for AI-generated imagery on the platform. Over the past several months, Meta has been rolling out various generative AI tools, including background generation, image expansion, and text variation. Meta has insisted that these generative AI features can save users five or more hours each week, as well as resources while promoting productivity. They also believe that generative AI alleviates creative fatigue by allowing users to introduce new ad creative more swiftly.
With this shift to include branding, Meta is clearly urging advertisers to rely on AI-generated content to match a brand’s identity. As this update is opt-in by default, it indicates that Meta is still gently easing advertisers to the concept of AI-driven assets. Previously, AI-generated content was more difficult to govern; this new update gives advertisers more control over AI visuals and helps streamline brand content.
We spoke to Aniruddha Mishra, Director of Growth at Node Media.
Expert opinion
Aniruddha Mishra, Director of Growth at Node Media
