Breadcrumb removed from mobile SERP snippets

Google has removed the breadcrumb from mobile search results, which means only the domain name is now visible in the SERP snippets. The search engine has done this to provide a ‘cleaner, more streamlined look for how URLs appear in search results’ and revealed that the change will affect all mobile results in ‘all languages and regions.’

Google revealed another reason for the change on LinkedIn: ‘Because of how breadcrumbs get truncated on smaller screens, we’ve found the breadcrumb element isn’t as useful to people who are searching on mobile.’

Mobile search results now look like this:

mobile search