Google is asset-level reporting to display campaigns which will allow users to compare performance so you can decide which ones to keep and which ones to replace. It also shows when the asset was last updated, meaning you can better understand when ad fatigue may be affecting performance.
Display ads are used as part of a wider marketing strategy to reach a broader audience, for precise targeting and to diversify the marketing strategy. Research shows that around 63% of users feel positive about a brands that use native ads however, the average CPC for display is significantly higher than search.
This new assets reporting feature should help to bring more clarity & provide insights that are more in line with what we see in Performnace Max.
