Instagram have announced an additional layer of comment filtering, available to all creators with over 100,000 followers.
The new filter would allow these creators to filter comments on their posts by:
- Top comments: sorting comments based on the level of engagement it’s received from other users
- Newest first: showing the comments in order of most recent
- Follower count: sorting comments based on the number of followers the commenter has
The new filter will allow for creators and influencers to engage with their audience more efficiently by being able to see comments in a different way. Could this be the start of return engagement from these big name accounts?
