Senior/Lead Paid Social Manager

Reporting To:

George Noon

Head of Paid Media

As a Senior Paid Social Manager, you’ll lead the strategic direction and delivery of some of our largest and most complex paid social accounts. You’ll operate as a senior, trusted advisor to clients, owning performance, shaping strategy and setting the standard for excellence across Paid Social.

Key responsibilities

• Own end-to-end paid social strategy across Meta, TikTok, Pinterest and more, with clear accountability for performance against KPIs including ROAS, MER, CPA and COS.
• Act as the senior point of contact for key clients, confidently leading strategic conversations, performance reviews and long term planning.
• Set strategic direction through deep audience insight, competitor analysis and platform expertise, ensuring campaigns are innovative, effective and scalable.
• Partner with the Head of Paid Media to shape and grow our ecommerce offering – introducing new tools, processes and features to improve performance, feed management and ecommerce tracking, while supporting new business growth.
• Work cross functionally to deliver integrated, multi-channel campaigns, influencing wider strategy beyond Paid Social.
• Take commercial ownership of ecommerce and lead gen accounts, ensuring profitability, identifying efficiencies and balancing performance with delivery.
• Lead, mentor and develop the Paid Social team, raising capability, setting best practice and driving consistent delivery standards across the team.
• Proactively identify growth opportunities, test new platform features and emerging trends and explore the use of AI-driven insights to improve performance.

Skills and experience

• A highly experienced Senior Paid Social Manager or Paid Social Lead, comfortable operating at a strategic and commercial level.
• Proven expertise managing large scale ecommerce paid social accounts.
• Deep platform knowledge across Meta, TikTok and Pinterest (LinkedIn a bonus).
• Strong analytical capability, using multiple data sources to shape strategy and decision making.
• Confident, credible client facing communicator with the ability to influence senior stakeholders.
• Commercially minded, organised and proactive, with a strong sense of ownership and accountability.
• If you’re passionate about Paid Social, enjoy leading from the front and want to make a measurable impact on clients, team and commercial performance, we’d love to hear from you.