Digital PR Manager

Reporting To:

Tom Hemingway

Head of Digital PR

As a Digital PR Manager, you’ll be central to several PR accounts, managing day to day campaign delivery, outreach and reactive activity. This is a hands on role focused on spotting trends, shaping angles, generating coverage and creating ideas that earn attention across national, lifestyle and digital media.

You’ll work closely with the Digital PR and Organic Search teams, contributing to strategy while remaining closely involved in ideation, storytelling and earned media planning.

Key responsibilities

• Monitor the news agenda and wider culture to identify proactive and reactive opportunities.
• Track emerging trends across social platforms and search to inform PR ideas and angles.
• Lead outreach from concept to delivery, securing coverage, brand mentions and authoritative links.
• Build and maintain tailored media lists across national, lifestyle, regional and digital-first press.
• Draft press releases, expert commentary, quotes and media ready copy.
• Deliver campaigns to a consistent, high standard across multiple clients.
• Work closely with SEO and Content teams to align Digital PR activity with Organic visibility and authority.
• Maintain accurate delivery documentation, including coverage tracking and KPIs.

Skills and experience

• 2-3+ years’ experience in Digital PR, PR or communications (agency experience preferred).
• Proven experience securing coverage across national, lifestyle or digital media.
• Strong writing skills with the ability to identify angles and pitch journalists effectively.
• A solid understanding of how Digital PR supports Organic visibility and authoritative links.
• Highly organised, proactive and confident working at pace across multiple accounts.