19 eye-catching YouTube Ads stats that will stop you scrolling
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YouTube has come quite a long way since the days of ‘Charlie Bit My Finger’ and the ‘Evolution of Dance’. From a fun video-sharing platform it has now long been established as an internet behemoth owned by an even bigger behemoth in the form of Alphabet (the company that also owns Google).
This growth and acquisition have cemented YouTube as a place for millions of creators, news organisations, and other content platforms to post content. And all that makes it a place that is extremely lucrative for brands and businesses. So in this blog, we’re going to be highlighting this potential by listing 19 of the most eye-catching YouTube ad stats that should convince you that you need to be investing in PPC and paid social ads on this platform.
At Embryo we run platforms across the entire Google Ads network, from Search to YouTube. To learn more, get in touch with us today.
In the meantime, let’s give those thumbs a rest and read up on the power of YouTube ads!
19 of the best YouTube ads stats for 2024
- YouTube Ads bring the company over $29 billion in revenue each year
- 59% of viewers find YouTube Ads more relevant than those they see on TV
- Video action campaigns on YouTube that had product feeds saw a 70% increase in conversions on YouTube Shorts (their answer to IG’s Reels) over those that didn’t have product feeds.
- Paid YouTube ads on mobile are 84% more likely to receive viewers’ attention than regular TV ads.
- Nearly all marketers (90%) use YouTube in their video marketing campaigns
- 78% of marketers view YouTube as an effective channel in their marketing mix
- Around 1 in 3 B2C marketers who run paid social campaigns say they use YouTube
- 90% of the UK population engage with YouTube
- In the US, 43% of ad buyers’ largest clients advertise on YouTube Shorts
- YouTube ads have the potential to reach around 30% of the world’s population
- In 2023 there were around 598.3 million visits to YouTube from paid social and paid search traffic
- A massive 93% of people who use YouTube during their purchase journey make fewer returns when compared with those who use Instagram or TikTok
- In June 2023, the UK generated $2.45 million in YouTube in-app purchase revenue
- YouTube discovered that viewers who TrueView ads are 10 times more likely to engage with a brand on the platform.
- YouTube can cost between £0.081 and £0.24
- The biggest ad audience on the platform is men between 25 and 34
- 63% of people bought from a brand after seeing one of their ads on YouTube
- Advertisers who experimented with a variety of different YouTube ads saw a 60% higher ad recall when compared with those who didn’t
- A strong CTA is key. Those who have it see a 30% increase in short-term sales
Convinced? Our team can help
If after seeing this you’re ready to take the plunge into the world of YouTube advertising, paid social, or pay-per-click advertising then be sure to reach out to our team today.
