Why collaboration is key to achieving a strong website design

When it comes to design, collaborating with various groups of people, collating opinions and utilising people’s experiences will only support in designing a strong website, that both users and search engines like.

A good website design appeals to both users and search engines. It needs to provide a good user experience whilst also hitting Google’s criteria so your site appears high in the SERPs. Given the importance of web design and development, it’s important that take advantage of the skillsets within your team but also, the knowledge the client has about their sector, to achieve the project goals.

In this blog, I am going to break down the key people you should listen to when working on a web development project.

If you are looking for support with your website development and design, then get in touch. Our creative team have extensive experience creating and developing top-class websites for a range of clients. Contact us.

Who should you collaborate with when designing a website?

The client

Collaborating with the client has to be the starting point for any project. The client may or may not know what they’re looking for specifically which is where you come in. Having a clear website design brief and spending time with the client upfront before you even begin any design work will provide you with the brief you need to ensure you deliver the perfect end result.

A good way of extracting information from a client and getting their opinion in the initial phases is to ask them what they like and don’t like about their current website. From this, you will gauge a clear understanding of what you need to retain and what they want to improve. Also, ask them if there are any sites, either within or outside of their industry, that they like and why they like them – this will help you to understand what the client is looking for and what they want to achieve with the new design.

When it comes to presenting back the creative to the client, clearly explain the reasoning behind your design choices, relate everything to the project goals and take on board the client’s feedback. Always collaborate with a client to reach the end goal.

EMBRYO X Green Pantry: Case study

Our development team worked closely with Green Pantry on a thorough brief and reviewed the sitemap and navigation to ensure we were creating a website that met their goals. We successfully delivered a website that gave Green Pantry users the ‘wow factor’ and demonstrated that they were buying a premium product from a brand they could trust. Read more about this case study here.

Now let’s explore other people you should collaborate with to design a strong website.

The project team

Collaborating with the project team is a vital part of any project, afterall, you are all working together to achieve the goals set by the client in the project brief. Embrace each other’s suggestions and ideas, have regular catch-ups to review the ongoing creative and utilise the joint experience the team has.

Working together, you can decide on the best approach for the end user and also discuss the options for how the website will be developed.

Also, you’re a team and you can lean on each other for support.

The wider team

The key to working with the wider team within your business is to embrace their opinions and knowledge. When working at an agency, you get the opportunity to work with a wide variety of people who have all had their journeys to get to where they are – take advantage of this. You might be working on a project for an insurance client or a client in the automotive industry and you might work with someone that has a lot of experience and knowledge in these areas.

Also, if the client that you’re working for is already a client of the business and works with another team, include them in the process. They will have far more information on the background of the business and what the client is looking for. You also have to remember that a new website may affect ongoing marketing campaigns so always ensure you’re collaborating with the right people to achieve the best results for your client.

Want to collaborate with us?

As you can see, working collaboratively with the three groups of people mentioned above will only strengthen your design and including everyone in the process will ensure all the project goals will be achieved.

If you’re interested in working with team Embryo on a design or development project, get in touch today! We have a full process for planning out projects with our clients and working collaboratively with the Embryo teams to ensure we’re achieving the best results for our clients.