100+ keywords for furniture brands and content to create with them
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Understanding what keywords to target as part of your Organic Search campaign is integral to SEO success.
Here at Embryo, we have looked into the top 100 keyword terms orientating around ‘kitchen furniture’, ‘living room furniture’, ‘bedroom furniture’, ‘bathroom furniture’ & ‘garden furniture’. As well as this, we delve into the type of content they would need to produce to be able to effectively target and rank for them.
The furniture industry has fierce competition, with the likes of IKEA, Dunelm, Wayfair & B&Q competing against each other; therefore, nailing your keyword strategy is integral for growing your online presence and market share in this sector.
If you’re a furniture brand and would like to know more about search strategies to help grow your keyword reach, then get in touch with the talented Organic team at Embryo.
What is a keyword term?
Before we review the top keywords furniture brands could be targeting in their SEO efforts, let’s understand what a keyword term is.
A keyword term is simply a phrase/word that a user searches for in a search engine, such as Google, to return results for their query.
Now that we know what a keyword term is, let’s look at the top 100 keyword list a furniture brand could target.
Kitchen furniture
| # | Keyword | Difficulty | Volume |
| 1 | kitchen furniture | 18 | 2100 |
| 2 | kitchen furniture shop near me | 35 | 2000 |
| 3 | bespoke kitchen furniture | 64 | 1100 |
| 4 | kitchen furniture shop | 12 | 800 |
| 5 | kitchen furniture uk | 45 | 350 |
| 6 | kitchen furniture crossword clue | N/A | 250 |
| 7 | freestanding kitchen furniture | 0 | 250 |
| 8 | kitchen furniture design | 44 | 200 |
| 9 | kitchen furniture ideas | 17 | 200 |
| 10 | small kitchen furniture | 5 | 150 |
| 11 | kitchen furniture tables and chairs | N/A | 150 |
| 12 | kitchen furniture accessories | N/A | 150 |
| 13 | kitchen furniture colour | N/A | 150 |
| 14 | kitchen furniture cabinet | N/A | 100 |
| 15 | kitchen furniture store | 59 | 100 |
| 16 | kitchen furniture suppliers | N/A | 100 |
| 17 | outdoor kitchen furniture | 1 | 100 |
| 18 | kitchen furniture set | 4 | 100 |
| 19 | kitchen with furniture | N/A | 100 |
| 20 | kitchen furniture list | N/A | 100 |
Living room furniture
| # | Keyword | Difficulty | Volume |
| 1 | living room furniture | 10 | 9600 |
| 2 | living room furniture sets | 7 | 2100 |
| 3 | living room oak furniture | 4 | 1400 |
| 4 | modern living room furniture | 6 | 1100 |
| 5 | living room furniture sets uk | 10 | 1000 |
| 6 | white living room furniture | 0 | 700 |
| 7 | ikea living room furniture | 2 | 700 |
| 8 | living room furniture ideas | 10 | 700 |
| 9 | black living room furniture | 0 | 600 |
| 10 | dunelm living room furniture | 17 | 500 |
| 11 | oak living room furniture | 0 | 500 |
| 12 | next living room furniture | 5 | 500 |
| 13 | grey living room furniture | 0 | 500 |
| 14 | living room furniture uk | 9 | 450 |
| 15 | argos living room furniture | 1 | 450 |
| 16 | living room furniture set | 8 | 400 |
| 17 | wooden living room furniture | 2 | 400 |
| 18 | living room furniture sets clearance uk | 4 | 350 |
| 19 | oak furniture living room | 0 | 350 |
| 20 | matching living room furniture | 6 | 300 |
Bedroom furniture
| # | Keyword | Difficulty | Volume |
| 1 | bedroom furniture | 14 | 26000 |
| 2 | bedroom furniture sets | 6 | 8500 |
| 3 | ikea bedroom furniture | 8 | 5600 |
| 4 | white bedroom furniture | 0 | 2500 |
| 5 | bedroom furniture sets uk | 5 | 2400 |
| 6 | fitted bedroom furniture | 10 | 2200 |
| 7 | oak bedroom furniture | 0 | 2000 |
| 8 | next bedroom furniture | 1 | 1900 |
| 9 | kids bedroom furniture | 5 | 1900 |
| 10 | argos bedroom furniture | 0 | 1800 |
| 11 | grey bedroom furniture | 0 | 1800 |
| 12 | black bedroom furniture | 0 | 1600 |
| 13 | bedroom furniture set | 4 | 1600 |
| 14 | furniture village bedroom furniture | 0 | 1500 |
| 15 | dunelm bedroom furniture | 4 | 1400 |
| 16 | ready assembled bedroom furniture | 0 | 1100 |
| 17 | bedroom furniture sale | 2 | 1100 |
| 18 | rattan bedroom furniture | 0 | 900 |
| 19 | wooden bedroom furniture | 1 | 800 |
| 20 | bedroom furniture stores | 8 | 800 |
Bathroom furniture
| # | Keyword | Difficulty | Volume |
| 1 | bathroom furniture | 8 | 8700 |
| 2 | bathroom furniture sets | 3 | 1700 |
| 3 | fitted bathroom furniture | 2 | 1600 |
| 4 | bathroom furniture uk | 4 | 1000 |
| 5 | oak bathroom furniture | 0 | 400 |
| 6 | tavistock bathroom furniture | 0 | 350 |
| 7 | bathroom fitted furniture | 2 | 350 |
| 8 | black bathroom furniture | 0 | 350 |
| 9 | blue bathroom furniture | 0 | 350 |
| 10 | bathroom furniture storage | 7 | 300 |
| 11 | freestanding bathroom furniture | 0 | 250 |
| 12 | modular bathroom furniture | 1 | 250 |
| 13 | bathroom furniture sale | 3 | 250 |
| 14 | wooden bathroom furniture | 2 | 250 |
| 15 | green bathroom furniture | 0 | 250 |
| 16 | luxury bathroom furniture | 13 | 200 |
| 17 | small bathroom furniture | 7 | 200 |
| 18 | dunelm bathroom furniture | 6 | 200 |
| 19 | roper rhodes bathroom furniture | 1 | 200 |
| 20 | cheap bathroom furniture | 4 | 200 |
Garden furniture
| # | Keyword | Difficulty | Volume |
| 1 | garden furniture | 15 | 123000 |
| 2 | rattan garden furniture | 21 | 32000 |
| 3 | garden furniture sale | 2 | 23000 |
| 4 | ikea garden furniture | 5 | 12000 |
| 5 | kettler garden furniture | 2 | 12000 |
| 6 | garden furniture clearance | 0 | 12000 |
| 7 | the range garden furniture | 17 | 12000 |
| 8 | ex display garden furniture clearance | 0 | 11000 |
| 9 | wooden garden furniture | 6 | 9900 |
| 10 | garden furniture covers | 2 | 9700 |
| 11 | garden furniture sets | 13 | 8300 |
| 12 | argos garden furniture | 4 | 8200 |
| 13 | b&m garden furniture | 9 | 8200 |
| 14 | asda garden furniture | 7 | 7500 |
| 15 | homebase garden furniture | 0 | 7400 |
| 16 | rattan garden furniture sale | 25 | 6100 |
| 17 | b&q garden furniture | 0 | 5700 |
| 18 | aluminium garden furniture | 0 | 5400 |
| 19 | dunelm garden furniture | 8 | 5300 |
| 20 | cheap garden furniture | 16 | 5200 |
Understanding keyword metrics
Whilst knowing what keywords to target is important, it’s essential to fully understand the main metrics behind them so that you can be certain they are worthwhile targeting in your SEO efforts.
Keyword difficulty
Keyword difficulty (KD) is a metric created by third-party SEO tools, such as Ahrefs, that simply gives an estimation between 1-100 of how difficult it would be to rank in the top 10 organic search results for your target keyword.
The higher the KD, the more difficult it’ll likely be to rank for that term, and only the strongest of sites would be able to compete for it.
On the other hand, a lower KD indicates that a keyword is less competitive and could be an option for smaller brands that want to avoid competing with the more authoritative businesses.
Search volume
Search volume (SV) is a metric that estimates the monthly average number of searches for a given keyword over the last 12 months of data.
Using SV is a good indicator of how much organic traffic you could bring to the site by ranking well for that keyword term.
Typically, the top three results in the organic listings attract the most search traffic; therefore, reviewing the search volume and competition for your target keyword is important to understand whether it’s a viable part of your search strategy.
What is keyword intent, and why is it important?
Keyword intent indicates the purpose behind a user’s search query. It’s important to align your content with the intent in mind otherwise, Google isn’t likely to reward and rank your content, even if it’s optimised well for a specific keyword. Ultimately, Google’s first thought is the end user, so serving results that match the intent is their priority.
Let’s take a look at the different types of keyword intents below:
Informational
Informational intent queries are searches where a user wants to find out more about a particular topic. These results typically serve blogs/articles containing further information for the user to read.
Commercial
A commercial intent keyword term is one where a user wants to understand more about a particular product before they purchase. This could be a comparison guide or review piece to help aid the user in making the best purchase decision for them.
Transactional
Transactional intent keywords are queries that are searched by users further down the buyer’s journey. Typically, these results serve product pages as Google understands that these users are looking to make a purchase.
A navigational keyword term is one where a user wants to go to a specific website or page. Typically, the user already knows the brand they are targeting and wants to find a particular area of the site.
How a furniture brand can target these keywords
Now that we understand what a keyword term is, the metrics behind them, and the different types of intent, let’s take a look at the above list to see how furniture brands can target these keywords in their organic strategies.
Kitchen furniture
The SERP results for the keyword ‘kitchen furniture’ deliver a list of category pages selling a range of kitchen furniture items. We can assume that the user who is searching for this term is lower down the marketing funnel and is ready to make a purchase; therefore, creating a page with more transactional intent, in this case, a category page, will increase your chances of ranking for this keyword term.
Kitchen furniture shop near me
The SERP results for the keyword ‘kitchen furniture shop near me’ provide users with a list of local results for users wanting to find kitchen furniture shops in their local area. These types of local results can be more suited for smaller furniture brands that want to compete locally. To rank well locally, we’d recommend creating a dedicated page that’s optimised for location-based keyword terms that are specific to the area you are trying to rank for.
Living room furniture ideas
The SERP results for the keyword ‘living room furniture ideas’ deliver a list of blog posts providing living room furniture inspiration & design tips. We can assume that the user who is searching for this term isn’t fully committed to making a purchase, and therefore, creating more of an informational intent page is likely to give you the best chance of ranking for this keyword term.
IKEA garden furniture
The SERP results for the keyword ‘IKEA garden furniture’ are a branded search term where the user wants to make a purchase from a specific brand. Typically, websites bring in a lot of their organic traffic through branded searches, and further growing your online brand presence will help to increase the search volume for these terms, ultimately leading to higher levels of organic traffic.
Master your keyword strategy with Embryo
After reading this blog, you’ll know what a keyword term is, its main metrics, the different types of intent, the top 100 keywords for furniture brands, and most importantly, how to rank for some of them.
If you’re a furniture brand or a brand that operates in different industries and still feels that you need support with your keyword strategy, feel free to get in touch with the expert team at Embryo today!
