The best SEO conferences: Events, attendance, and what to expect
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If you currently work in SEO, digital marketing or simply want to expand your knowledge of another industry, attending a conference can be one of the best ways to sharpen your skills, network with similar people and industry experts alike. There are so many SEO and growth marketing events out there, it can often be hard to know which ones are worth the time, budget and suitable to you.
We’ve pulled together the key details on some of the biggest and most talked-about SEO and marketing conferences from around the globe.
European SEO Conferences
BrightonSEO: The World’s Biggest Search Marketing Event
Location: Brighton, UK
Next Event: April / October 2025
Price: £100 – £500
Attendees: 5,000+
Since: 2010
BrightonSEO started above a pub and has exploded into one of the largest SEO conferences in the world. It’s a must for anyone in the UK scene and regularly features major agency and in-house speakers. Split across two days, boasting over 100+ talks from industry experts BrightonSEO has something for everyone. There are even masterclasses in a variety of topics if you want to be more active in expanding your knowledge.
WTSFest: Women in Tech SEO’s Event
Location: London, UK
Next Event: February 2025
Price: £150 – £300
Attendees: 400+
Since: 2020
Run by the Women in Tech SEO community, WTSFest is known for its inclusive vibe and high-quality sessions. It’s expanding globally in 2025 with events in Portland and Berlin.
WTSfest kicked off in 2020 by the Women in Tech SEO community, what started as a local London meetup has grown to being a thriving global community. Across 2025 and into 2026 WTSFest is hosting not 1, not 2 but 5 events across Europe, North America and Australia. This growth is testament to the hard work that has been put into building this community and the quality of speakers involved. There is still time to get along to one of the events:
- April 3rd 2025 – Portland, USA (past-event)
- June 13th 2025 – Berlin, Germany
- October 7th 2025 – Philadelphia, USA
- November 27th 2025 – Melbourne, Australia
- February 5th 2026 – London, UK
SMX Munich: Europe’s Premier Search Marketing Conference
Location: Munich, Germany
Next Event: March 2026
Price: €700 – €1,500
Attendees: 1,500+
Since: 2008
SMX Munich is a high-level event ideal for experienced marketers, with a strong international speaker lineup.
SMX Munich is one of Europe’s largest search marketing conferences. Offering conferences and workshops, it’s ideal for upskilling yourself or your team while meeting a huge number of fellow industry professionals. With workshops on GA4, Google Ads, technical SEO, AI and Social media strategy supported by talks on all things digital marketing, there is something for everyone.
Growth Minded Superheroes: Where CRO Meets SEO
Location: Frankfurt, Germany
Next Event: June 2025
Price: $400 – $800
Attendees: 800+
Since: 2019
Held in the Alte Oper, this event blends CRO, UX, and SEO—perfect for growth-driven marketers. The hand-picked speaker line up consists of industry experts that provide hands-on-advice, inspiration and help you expand your knowledge.
Friends of Search Fest
Location: Amsterdam, Netherlands
Next Event: March 2026
Price: €300 – €600
Attendees: 600-800
Since: 2014
Friends of Search Fest is considered one of the top-tier European conferences with a solid mix of technical SEO and digital strategy content. 2025’s event boasted the likes of Lily Ray, Rand Fishkin and Will Reynolds and will return next year with an equally star studded line-up.
Tech SEO Summit
Location: Hamburg, Germany
Next Event: April 2026
Price: €300 – €600
Attendees: 300-500
Since: 2024
A technical SEO-focused event covering crawling, indexing, and automation.
TechSEO Summit is held in Hamburg and boasts a purely tech focused lineup. Designed for the lovers of all things technical SEO, this event hosts 6 top tier speakers leading you through the latest and greatest in talks that would defeat the average digital marketer.
Nordic SEO Summit
Location: Helsinki, Finland
Next Event: May 2025
Price: €200 – €500
Attendees: 200-400
Since: 2024
A newer event for Northern Europe, Nordic SEO welcomes 11 speakers from across the SEO industry for a full day of SEO expertise, ending in a rooftop networking event in the venue’s Skybar. With limited tickets available, it’s becoming northern Europeans leading international SEO conference.
eCommerceExpo
Location: London, UK
Next Event: September 2025
Price: Free
Attendees: 10,000+
Since: 2010
While not strictly an SEO-focused event, eCommerceExpo is a huge opportunity for digital marketers working with retail or DTC brands. Held at London’s ExCeL, this two-day expo connects marketers with over 200 solution providers, platforms, and agencies. The sessions tend to cover everything from AI in ecommerce to customer acquisition strategies.
Other notable European SEO Conferences:
SEO Vibes Summit
Location: Zakopane, Poland
Next Event: May 2025
Price: €399 – €1,499
Attendees: 500+
An immersive SEO and digital business event in a scenic setting.
SEO Estonia
Location: Tallinn, Estonia
Next Event: July 2025
Price: TBC
Attendees: 200+
A boutique summit run by prominent European SEOs.
Digital Olympus
Location: Amsterdam, Netherlands
Next Event: September 2025
Price: TBC
Attendees: 300+
Focuses on SEO, content marketing, and outreach.
SEOktoberfest G50 Summit
Location: Munich, Germany
Next Event: September 2025
Price: Invite only
Attendees: 50-100
Since: 2008
An elite, private SEO mastermind gathering top-tier practitioners.
North American SEO Conferences
MozCon
Location: Seattle, USA
Next Event: August 2025
Price: $500 – $1,500
Attendees: 1,000+
Since: 2010
MozCon has long been a key date in the SEO calendar—hosted by the team at Moz, it’s famous for incredible presentations, an expanding community, and a stacked agenda. From technical SEO and content strategy to data and branding, it offers something for SEOs of all expertise. The 2025 edition shifts to regional one-day events in London and New York, making it more accessible than ever.
Inbound
Location: Boston, USA
Next Event: October 2025
Price: $600 – $1,500
Attendees: 25,000 – 30,000
Since: 2012
Inbound is massive… literally. Hosted by HubSpot, it often brings markets, sales professionals, founders and creatives together in droves of 10s of thousands. Across 4 days there is a staggering amount of learning to be had, not only focused around SEO, but regular sessions around organic search, content and conversion. The broad appeal and big networking possibilities are what make it such a hit.
Pubcon
Location: Las Vegas, USA
Next Event: TBA
Price: $300 – $1,000
Attendees: 1,500 – 2,500
Since: 2000
Having been around for over two decades, Pubcon is one of the key original SEO and digital marketing conferences. Having built a reputation for key actionable talks it’s known to attract seasoned SEOs, developers and digital entrepreneurs. The talks can range from all levels but you can expect deep dives into everything from local search to link acquisition.
Other notable North American Conferences:
SEO Week
Location: New York City, USA
Next Event: April 2026
Price: $499 – $1,199
Attendees: 500+
Each day is themed—The Science, The Psychology, The Ecosystem, and The Future of SEO.
SMX Advanced
Location: Boston, USA
Next Event: June 2025
Price: From $1,295
Attendees: 1,000+
Designed for advanced SEOs and PPC professionals with a technical and strategic focus.
MnSearch Summit
Location: Minnesota, USA
Next Event: TBA
Price: $300 – $600
Attendees: 400+
Since: 2014
A regional event with practical sessions for in-house and agency SEOs alike.
Asian-Pacific SEO Conferences
SEO Mastery Summit
Location: Ho Chi Minh City, Vietnam
Next Event: May 2025
Price: $500 – $1,500
Attendees: 300-500
Since: Unknown
Looking for a more tropical climate for a conference? SEO Mastery Summit attracts a global crowd of SEOs, affiliate marketers and digital nomads. With a mix of workshops, networking events and panels, you can expect to get hands-on learning, case studies and plenty of opportunities to talk to some of the sharpest minds.
SEO Vibes Dubai
Location: Dubai, UAE
Next Event: February 2026
Price: $300 – $700
Attendees: 200-400
Dubai’s SEO Vibes is a rising star in the international conference list, bringing together talented speakers from across North America, Europe and Asia. It tends to focus on a mix of breakout subjects such as international SEO, AI integrations and enterprise level content strategies.
Sydney SEO Conference
Location: Sydney, Australia
Next Event: March 2025
Price: 400 – 800 AUD
Attendees: 400-600
Since: Unknown
The Sydney SEO Conference is the largest of its kind in Australia and consistently delivers a strong lineup of speakers from across the globe. Expect sessions on Google algorithm updates, structured data, programmatic SEO, and internationalisation. It’s an essential event for those in the APAC region looking to stay on top of global trends while connecting with the local search marketing community.
Chiang Mai SEO Conference
Location: Chiang Mai, Thailand
Next Event: November 10–14, 2025
Price: From $847
Attendees: 800
Since: Unknown
A top-tier affiliate SEO and networking event in Southeast Asia.
This list is merely a fraction of the amazing conferences, events and meetups that happen across the globe. They appear in all shapes and sizes, offering great opportunities to expand your knowledge and connect with likeminded individuals and potential clients. Be sure to check out one of those above the first chance you get, or see if there is one happening soon in your city!
