Stats on Hootsuite
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Hootsuite is the #1 rated B2B social media management platform that helps users manage multiple social media accounts from one central dashboard. Key features include being able to schedule posts, monitor social media conversations, track analytics, and engage with audiences across a variety of platforms, such as Facebook, Instagram, LinkedIn, and Pinterest.
How did Hootsuite begin?
Ryan Jones
Founder of Hootsuite
"In 2008, social had just started to change everything and companies were trying to make sense of its impact. We prototyped a tool to manage multiple networks from one dashboard and while the idea was simple, it caught on—fast. 15 years later, Hootsuite now has customers in 200+ countries and offices worldwide"
Source: Hootsuite
Similar to Embryo’s tools Needle and Intermingle- Hootsuite was also developed by a digital marketing agency owner who saw a gap in the market for a helpful and insightful day-to-day tool. Hootsuite however is centred around all things social media performance and management.
- Hootsuite was founded in 2008
- Headquarters in Vancouver, Canada
- 18 million users worldwide
- Hootsuite now has 1500 employees
- Employee count grew by 4% in 2024
- Revenue hit $350million in 2024
Key features
Hootsuite has multiple integrations, tools, features and help guides. This platform is designed to be an ‘all-in-one’ tool for all things social media management.
- Hootsuite is available in 6 different languages
- Hootsuite can analyse data in 18 different languages
- There are over 150 supported app integrations
- Benchmark business data against up to 20 competitors
- Schedule up to 30 posts with an individual plan
- Schedule up to 350 posts at once across all social media platforms with the enterprise plan
- Reduce social media inbox volume by 80% with the generative AI robot
Who uses Hootsuite?
- Over 200 countries are using Hootsuite for their social media management
- They have over 200,000 enterprise customers
- 800 of the Fortune 1000 companies use Hootsuite
- Non-profits can use Hootsuite with a 75% discounted monthly rate
(Source: Hootsuite)
Key Stats provided by Hootsuite
Being a platform centred around social media management and performance analysis, they see the daily patterns of what works well per platform. While this will differ between industries, post intent and company size, below are the metrics for caption length, hashtags and post frequency which on average perform well for Hootsuite users.
Case study stats from Hootsuite users
To get a real idea of the kind of impact Hootsuite can have for its users, lets take a look at some of their recent case study stats.
Stuckey’s
The family-owned sweet company Stuckey’s uses Hootsuite to rebuild their brand profile and make the company profitable again through social media. Watch their case study video below:
Hootsuite & Stuckey's- Using Hootsuite across 2 years, Stuckeys saw a….
- 750% increase in online sales
- 4,500% increase in LinkedIn followers
- Growth of 16,000 followers on Tiktok
U-Haul
North American moving equipment rental company uses Hootsuite to filter through the noise of brand mentions online. By using social listening on Hootsuite, they could figure out which posts need action by the customer care team.
- Less than a 10-minute first response time
- Less than a 30-minute overall response time
- Filtering through 674,000 brand mentions per year
UNESCO
Launching their #TruthNeverDies campaign, UNESCO used Hootsuite to drive engagement and reach to raise awareness on crimes against journalists.
- 26.6k tweets using their hashtag
- 80.7k overall social media engagement
- Organic potential reach of over 2 million users
Hootsuite is a platform with endless features, that bring a sense of control to the day-to-day running of social accounts, and large-scale social media campaigns. While Hootsuite is growing, so are its customers. This is one of the many tools available in the digital marketing space, so if you need help or advice on which direction to turn for your social strategy in 2025, get in touch with our experts today.
