Gone are the days of spending hours trawling through countless SEO blogs to find out what’s new thanks to monthly SEO news round-ups by embryo.com – you’re welcome!
The world of SEO is fast-paced and forever evolving, which is why we’ve collated all of the most important SEO news stories from the last month to keep you in the know.
We even do round-ups for PPC and social media too, so be sure to check those out.
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But without further ado, here are all of the useful and essential SEO news articles you need to know about, at a glance…
Latest SEO news
- This month, Google Search Central Live took place in Japan, and unsurprisingly, AI was a hot topic. Gary Ilyes, an Analyst at Google, shared various insights into generative AI, including that Bard will release more features during its experimental stage and that Google is working on ways to counter mass-produced content.
- Google has filed a lawsuit to dissuade scammers from using Google Maps and Business Profiles to post fake businesses and fake reviews. According to the company, the alleged scammers created 350 fraudulent Business Profiles and over 14,000 fake reviews to deceive consumers and business owners.
- TikTok Shop is testing a visual search feature that allows users to take a photo or upload an image to find and buy similar products. However, advertisers seem underwhelmed by TikTok Shop so far, with AdWeek reporting that the platform is performing “worse than other TikTok channels and elsewhere.”
- Following early complaints that it took too long for Google to respond with an AI-generated answer or snapshot, Google’s Search Generative Experience can now generate answers in half the time. Google also said it made a “number of quality updates” to the Search Generative Experience, but did not specify what those other updates were.
- Another exciting AI announcement from Google as the company reveals it is rolling out a feature that will allow users to try on clothing on models virtually. This virtual try-on uses generative AI to show you what clothes would look like on a wide selection of real models to “accurately reflect how [the clothes] would drape, fold, cling, stretch and form wrinkles and shadows”.
- Google has released a new search spam report form which will allow users to “report spammy, deceptive, or low quality” webpages. The aim is to improve the quality of Google Search results and protect users from deceptive or harmful sites.
- According to a recent small study, removing the address in Google Business profiles will cause your local rankings to drop. Confusingly, this is in contrast to Google’s own guidelines, which state that you should leave the “business location” field blank if you do not serve customers at your business address.
- On Twitter, Google’s John Mueller busted the common myth that links from non-English to English have a negative effect on the site’s ability to rank. In response to a user who asked if they should avoid links from non-English language websites, Mueller tweeted: “There’s no reason to disavow links just because the linking website is in another language. They’re not bad links due to the language of the page.”
Well, there you have it – everything you missed in the world of SEO this month, all neatly summed up in a few short but sweet bullet points.
If you’re feeling a little unsure about how to navigate the ever-changing SEO landscape, Embryo can help. Our lovely team of SEO experts are known for creating exceptional strategies that help our clients to achieve long-lasting results.
For more information about how Embryo can help your business to grow with an unbeatable SEO strategy, give us a call at 0161 327 2635 or email [email protected].