Secrets of Successful Guest Post Outreach Emails (+ Four Email Templates)

Are you struggling to get your guest post outreach emails noticed by influencers and industry experts? You’re not alone.

Digital marketing and everything it encompasses has a big learning curve, each area has an endless amount of techniques to use and guidelines to follow.

Guest posting stands in a solid middle ground between PR and SEO. It is often part of SEO strategies as a way to secure backlinks and gain authority.

From a PR (public relations) perspective, guest posting allows you to build relationships with other websites and bloggers in your industry, showcase expertise and increase credibility.

Here at Embryo, we’re no strangers to guest blogging. As a digital marketing agency, we frequently use guest posting to benefit your website from both areas. To learn more about our digital marketing strategies, get in touch with our team after you’ve read this blog by phone at 0161 327 2635 or email [email protected].

In this blog, we’ll share our proven strategies for writing guest post outreach emails that get noticed, get read, and get results.

What are Outreach Emails?

Outreach emails are emails that are sent to individuals, organisations or other businesses with the goal of establishing a relationship, promoting a product or service, or requesting something. In this case, it is guest blogs or guest posts. But they can be used to promote other content such as infographics or videos.

Outreach emails are typically sent to people that are relevant to your business goals. For example, a blogger might send outreach emails to other bloggers or website owners in their industry to promote their guest posts or request a link back to their website.

If you’re a business owner, you might want to send outreach emails to similar industries, influencers or media outlets to promote your products or services.

Why is it Important in the Link Building Process?

The answer is simple: outreach emails for guest blogs are important in the link-building process because they are often used to request backlinks to a website. That is one of the main purposes of guest blogs: backlinks.

Backlinks are links from other websites to your website, and they are a crucial factor in search engine optimisation (SEO). When a website links to your site, it indicates to Google and other search engines that your site is trustworthy and valuable. As a result, it gives your site authority which is an important ranking factor in search engine results pages (SERPs).

If you found yourself on this blog, you probably have an established link-building strategy or are in the process of building one. Backlinks are an indispensable element in a link-building strategy, check out these great SEO posts on link-building strategies to help you in your efforts.

Tips for Writing a Successful Guest Post Pitch

At its core, outreach emails is a way of professional relationship building. Keep that in mind during every step of your interaction, you’re trying to build a mutual beneficiary relationship:

Do Your Research

Before embarking on this journey, you need to do your research to find potential individuals or businesses to work with. You need to find people that work within your niche but not competitors. What should you consider to find who to collaborate with?

  • Relevance: Look for websites that cover topics related to your niche. The content of the site should align with the topic of your guest post and both audiences.
  • Domain authority: This is a metric that measures the overall authority of a site – look for sites that have high authority as this will give you a better chance of ranking higher.
  • Engagement: Look for websites that have engaged audiences, with active comments and social shares on their content.
  • Reputation: Find websites that have a good reputation in your industry. This will help you build your credibility by association.
  • Target audience: Consider the target audience of the website and whether it aligns with your own target audience and niche. This will help you attract the right people to your website.

With this in mind, you can start building a list of prospects that you can reach out to.

Tip: Use a spreadsheet to keep track of your prospects and their contact information.

Be Personable

Remember what we said about building relationships? Well, this is where it comes in handy.

Guest post email outreach is not just about getting a backlink. It’s also about building a relationship with other website owners or bloggers.

Be respectful, polite, and helpful in your emails and interactions. But above all, actually try to get to know the person you’re reaching out to. Learn about their business and interact with them on platforms like LinkedIn. 

Each email you send should be personalised, this will make you stand out amongst a sea of generic emails that the site’s owner gets every day.

Provide High-Quality Content

You might have wondered: what is in it for the owner if I’m getting the backlinks?

That is a good question to ask, and the short answer for that is that they receive high-quality content for their website and build a relationship that can lead to them writing a guest blog post for you in the future. The website’s owners also get to:

  • Diversify their Content: Guest blogs allow them to diversify their content by offering a fresh perspective to their audience.
  • Expand their reach: This can help them tap into a new audience and reach wider circles which in turn helps to increase their visibility.
  • Enhance authority: Featuring guest posts from experts in their industry can increase a website’s credibility and authority.
  • Save time: By publishing guest posts, website owners can save time and effort while still providing valuable content to their audience.

To write a guest blog that converts and is beneficial to the site’s owners – you need to make sure your content is relevant to their site, valuable to their audience, well-written, and in the tone and writing style of their current blog content.

What Should Your Outreach Email Have?

There are four main things your outreach email should have:

1. Email subject that clearly states what the email is about.

2. A brief introduction to yourself and your business.

3. Proposed guest blog idea and an outline for the guest post and call-to-actions.

4. Clearly explain how the link is relevant and valuable to their website or audience.

We have included three guest post outreach templates that you can follow or use as a guideline to get you started. Remember to personalise each email for that extra touch.

The fourth is a follow-up email template. It’s important to follow up with them if you don’t hear back from them, sometimes emails get lost in a crowded inbox or are accidentally marked as spam. Use the follow-up email to maximise your efforts of getting a reply.

Three Guest Post Outreach Email Templates + A Follow Up

Template #1: Personalised and Concise

Subject: Guest Post Inquiry for [Website Name]

Hello [Blog Owner],

I hope this email finds you well. My name is [Your Name], and I came across your website [Website Name] while doing research on [Topic]. I was impressed by the quality of content and the engaged community of readers you’ve built.

I would love to contribute a guest post to your website. My proposed topic is [Topic], which I believe would be of interest to your audience. The post would be original, high-quality, and tailored to your website’s tone and style.

If this sounds like something you’re interested in, please let me know. I’d be happy to provide more details and answer any questions you may have.

Thank you for considering my proposal.

Best regards, [Your Name]

Template #2: Complimentary and Specific

Subject: I’m a big fan of [Website Name] and would like to contribute a guest post

Dear [Website Owner],

I’m a big fan of your website [Website Name] and the valuable content you provide to your readers. I’ve been following your website for [X amount of time], and I admire your work.

I noticed that you haven’t covered [specific topic] yet, and I think it would be a great addition to your website. I would love to contribute a guest post on this topic, and I’m confident that it would resonate with your audience.

I have attached a few topic ideas that I think would be a good fit for your website. If any of these ideas interest you, please let me know, and I’ll be happy to provide more information and start working on the post.

Thank you for your time and consideration.

Best regards, [Your Name]

Template #3: Establishing Common Ground

Subject: Collaborating with [Website Name] on [Topic]

Dear [Website Owner],

I came across your website [Website Name] while researching [Topic], and I was impressed by the quality of content you provide to your readers. I can see that we share a passion for [Topic], and I think it would be great to collaborate and share our knowledge with each other’s audiences.

I would like to contribute a guest post on [Topic], and I believe that my insights and expertise could add value to your website. In return, I would be happy to promote the post on my own social media channels and link back to your website.

If you’re interested in this idea, please let me know. I’m happy to provide more information and discuss potential topics that would be a good fit for your audience.

Thank you for your time and consideration.

Best regards, [Your Name]

Template #4: Follow-up Email

Subject: Quick follow-up on my guest post proposal

Hello [Website Owner],

I hope you’re doing well. I wanted to follow up on the guest post proposal I sent you last week. I understand that you’re likely busy, so I wanted to touch base and see if you had a chance to review my proposal.

In case you missed it, I proposed a guest post on [Topic], which I think would be a good fit for your website. The post would be original, high-quality, and tailored to your website’s tone and style.

If you’re not interested in this topic, I’d be happy to discuss other potential topics that might be a better fit for your website.

Please let me know if you have any questions or concerns. I’m looking forward to hearing back from you.

Best regards, [Your Name]

Now, Go Forth and Write Emails That Get You Guest Posts

You’ve made it to the end of this blog and hopefully with a clearer idea of how to send guest post outreach emails that convert.

Guest posting is an effective way to increase your online visibility and establish yourself as a thought leader in your industry. You can now start sending those outreach emails and build better professional relationships.

Need help with guest blogging, link building and SEO management?

Get in touch today to talk to our team of experts on how we can help you with your digital marketing efforts.


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