Embryo wins Retail Campaign of the Year

We’re proud to announce that Embryo won the award for Retail Campaign of the Year at the 2025 UK Paid Media Awards. The awards recognise the best paid advertising campaigns across the UK, shining a light on the teams that are going above and beyond and leading by example.

We won the award for our work with Dowsing and Reyonds, and the judges commented on the entry:

“We saw this as a standout winner due to the innovative use of Pinterest, a platform rarely leveraged in this way. The results were impressive, showcasing a bold and highly successful execution. This was a well-presented and expertly managed campaign from start to finish”.

some of team embryo at the 2025 uk paid media awards

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