5 digital marketing stats in the UK and what they mean for your business
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The digital marketing landscape in the UK is vast and ever-growing, and here at Embryo we know how important the role of digital marketing is in driving growth and sales. With so many numbers and statistics floating around, it can be difficult to identify the true value of digital marketing.
That’s why we’ve collected some of the most interesting statistics about digital marketing in the UK. But we’re not just throwing stats at you, what’s the use of that? We’ll tell you how each statistic impacts you as a business and which areas of digital marketing you need to implement to stay relevant in the online world.
Facebook is the most popular social media platform in the UK, dominating 60% of the entire social media market (Source: StatCounter). 89% of B2B and B2C markers utilise Facebook, with 80% also using Instagram (Source: Statista). Both of these platforms are now owned by Meta.
What this means for you:
If you want to increase brand awareness and potential online sales, then utilising social media is a must. Amongst the 55.9 million Facebook users in the UK, you’re bound to find your target audience (Source: Statista). This means that investing in paid social media advertising could be a quick win for your company. With so many diverse users and competitors utilising the platform, Facebook simply can’t be ignored in your digital marketing strategy.
Mobile matters
Mobile phones are the top method for accessing online content, accounting for 61.21% of internet traffic in 2024 (Source: Exploding Topics). User demand is also evident, with 59% of shoppers stating that the brand and product they choose are determined by their ability to shop via mobile (Source: G2 Learning Hub).
What this means for you:
The main takeaway from these stats is that if you want a successful digital marketing strategy, you must ensure all your content is optimised for mobile. Although content writers and marketers may produce most of their content on desktop devices, the content they create is aimed at a majority mobile market. This means that all of your web pages need to be configured smoothly for optimal use on smartphones.
Work with UI/UX designers to create a website that allows users to navigate and filter content as needed. Remember that although click-through rate is important, those all-important sales can’t happen without a fully optimised website.
Don’t underestimate SEO
When we think of digital marketing, what typically comes to mind is social media posts, PPC ads and PR. However, SEO or search engine optimisation is in fact one of the biggest contributors to online revenue and “the largest driver of web traffic for most sectors” (Source: BrightEdge).
Marketers also know the value of SEO, with 49% stating that organic search generates the highest ROI of any digital marketing (Source: Search Engine Journal).
What this means for you:
When people search for a query or product, the majority do so using a search engine, predominantly Google, which accounts for more than 92% of users (Source: Wifi Talents). As such, search engine optimisation is an essential way of growing your company’s online presence, establishing trust and highlighting expertise for your brand. If you want to beat the competition, you need to be top of the search engine results pages (SERPS) and only a quality SEO strategy can achieve this.
If you’re not exactly sure what SEO strategies entail, don’t worry, we’ve got a blog that covers the 5 best SEO practices for 2024.
Quality over quantity for content
When it comes to creating written content for a website, there is an abundance of options from blogs to product pages. Adding a blog to your website can increase traffic by around 437% and with so many opportunities, it’s easy for companies to think that flooding a website with content will lead to success in the SERPs (Source: Safari Digital).
However, 73% of people say they only skim blogs (Source: HubSpot) while the average user time spent on blogs is just 37 seconds (Source: Content Marketing Institute).
What this means for you:
With the attention span of readers being relatively short, and SERP positions relying solely on search engine valuations like EEAT, creating high-quality, well-optimised blogs and written content is the only way to succeed. Blog content should answer user queries quickly and efficiently and should be engaging enough to keep readers on the page and reading on.
SEO strategies also need to be implemented into blogs effectively including relevant keywords, statistics and backlinking which all boost a page’s authority in the eyes of Search Engines. It’s critical that any content writers working on your website have an understanding of SEO to ensure content is both engaging and meets Google EEAT criteria.
Email is not outdated
In the modern world of marketing, you might think that the focus should be on social media and PPC marketing. In reality, however, email marketing is still one of the most effective digital marketing channels in the UK, with 87% of businesses stating that email marketing is integral to their success (Source: Litmus).
Return on investment for email marketing is also exceptionally high with the statistics for 2024 indicating that every $1 spent generates $42 (Source: Luisa Zhou).
What this means for you:
If you want a surefire way of increasing visibility and conversion rates, you’ll need to invest in a decent email marketing scheme. If you’re willing to invest money in email automation tools and set aside time to create personalised, engaging content that’s fully optimised for mobile viewing you’ll be placing your brand in a position to see your ROI soar.
Ensure your business excels with Embryo
By now you’re aware of some interesting digital marketing statistics in the UK, but at Embryo we want the success of your business to be more than just a statistic. Our digital marketing agency helps clients truly see their growth, with performance and opportunity analysis so you can see where your business stands and how it can grow online.
Want to get ahead of the game? Consult with our marketing experts today and discover the best way to boost your online presence and performance.
