Canva by numbers: key stats to know

Since launching over 11 years ago, Canva has become the go-to platform for individuals, marketers and educational providers to create graphics for social media, presentations, brand and promotional materials, and videos. With the platform offering free and paid versions, users can take advantage of a wide variety of templates and features to create their designs quickly and easily.

To help you understand more about the platform and whether it could be suitable for your business, we’ve done our research and collated a series of stats.

25 stats about Canva

1. Canva was founded in Australia in 2013 (source).
2. Within its first year of trading the platform gained more than 750,000 users (source).
3. In 2024, Canva’s users grew to over 220 million people (source).
4. 29.8% of Canva users are aged 25-34 (source).
5. 54% of Canva users are female (source).
6. Canva is available in over 190 countries and over 100 languages (source).
7. More than 5,000 people across 8 countries work for Canva (source).
8. In 2024, Canva more than doubled its UK headcount, taking the team to 250 (source).
9. In the graphic design market, Canva has a market share of 12.5% (source).
10. The US is Canva’s biggest market, accounting for 13.3% of traffic (source).
11. The Canva website ranks for 10.8M non-branded keywords (source).
12. Over 30 billion designs and counting have been created with the platform (source).
13. The current valuation of Canva is $26 billion (source).
14. Canva is currently in its seventh year of profitability (source).
15. In 2019, Canva experienced a data breach which resulted in 139 million user’s data being taken (source).
16. In 2024, Canva launched 10 products that included features using AI and to improve collaboration (source).
17. Canva holds an in-person and online event each year called Canva Creates. The next one will be in LA on the 10th April (source).
18. More than 95% of the Fortune 500 companies are using Canva (source).
19. In 2024, Canva donated $1 billion worth of products through their charity initiatives (Canva for Education and Canva for Nonprofits). This helped over 85 million students and teachers, and over 700,000 charities (source).
20. More than 2.5 billion presentations have been created using Canva (source).
21. Users looking to create videos using Canva can browse a library of 1.5 million tracks to include (source).
22. Over 700,000 templates for languages other than English were added to the platform in 2024. This is part of the business’s international expansion plans (source).
23. In 2020, it was reported that 80 designs were created using Canva each second (source).
24. Senior assisted living company Aegis Living has saved over $100,000 in design costs by using Canva (source).
25. Canva has acquired multiple businesses to strengthen its products. In March 2024, the business acquired UK company Affinity for $380 million. Then in August 2024, the company acquired the AI image platform Leonardo, for an undisclosed sum (source).

So now you have a greater understanding of the design platform Canva. To see if it’s really for you and your business we recommend carrying out a free trial.