30 User-Generated Content Statistics That May Have You Reconsidering Your Marketing Strategy

User-generated content (UGC) is an effective marketing strategy that numerous businesses count on. If you’ve not heard of it before, it’s more than likely you’ve been doing this type of marketing without even knowing it!

Sometimes referred to as consumer-generated content, UGC is original content created by customers and posted on social media or other sites, such as discussion forums. This form of marketing allows customers to get real-life reviews and businesses get assets for free!

Look at how GoPro use this type of content to advertise their latest products.

That’s just one of the reasons to implement UGC and in this blog post, we will explore another 30 statistics to show you the power of this style of marketing!

As an independent search-first marketing agency, Embryo knows the importance of UGC. Our experts can help you with your marketing strategy, feel free to get in touch with our team after you’ve read this blog by phone at 0161 327 2635 or email [email protected].

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30 User-Generated Content Stats You Need to Know!

types of user generated content

  1. A 2023 report found authentic, unpaid reviews of real customers are the most trusted type of content by consumers.
  2. A quarter of search results for some of the biggest brands in the world are due to UGC.
  3. Consumers are 2.4 times more likely to believe UGC images than stock photographs.
  4. 84% of millennials say websites that include UGC have a big impact on their purchasing decisions.
  5. When compared to content by influencers, consumers said they find user-generated content 9.8 times more impactful.
  6. 70% of brands think that they can better connect with consumers on social media due to UGC.
  7. UGC is 35% more memorable than other types of media, according to millennials.
  8. Nearly 70% of marketers believe reviews and ratings are key factors in their conversion rates.
  9. UGC content, specifically photos and videos, is what 56% of consumers want to see most from brands.
  10. Almost 50% of consumers are less inclined to buy from a website that does not have any reviews.
  11. At least 41% of consumers read between four and seven reviews before purchasing.
  12. Nearly 69% of consumers have purchased something because they saw it on social media.
  13. Click-through rates (CTR) on emails can improve by almost 73% plus increase conversions when user-generated content is included.
  14. 6 in 10 marketers say their audience engages with UGC marketing more than their own branded work.
  15. Cost-per-click (CPC) has been known to reduce by 50% when user-generated content is included in social media ads.
  16. 20% of consumers will return to a website that includes UGC.
  17. Almost three-quarters of consumers will use social media to help them consider a purchase.
  18. 62% of consumers say they are more inclined to click on content that includes customer photos rather than a brand’s images.
  19. Video-based user-generated content gets 10 times more views than regular brand content on platforms such as Youtube.
  20. 32% of internet users depend on customer reviews to find out about products.
  21. Social media posts that include UGC typically see 28% more engagement than regular brand posts.
  22. Around 45% of people use Facebook and YouTube videos to investigate brand reviews instead of a brand’s promotional videos.
  23. Brand ads are clicked on by just 1% of millennials, as they don’t find them compelling or trustworthy enough.
  24. 48% of consumers find new products through UGC.
  25. When a brand shares UGC on Twitter, they tend to see a 20% increase in new visitors when compared to organic searches.
  26. Ads that include UGC make 40% of consumers more inclined to buy the product.
  27. 67% of consumers think it is important for brands to include personalised experiences.
  28. Revenue increases by 154% per visitor when UGC is included.
  29. Almost three-quarters of consumers would like to see content by consumers on a brand’s website.
  30. Just 35.75% of marketers will include UGC in their marketing strategies.

With Just over a Third of Marketers Including UGC in Their Strategies, Let Embryo Help You Stand Out from the Crowd

user generated content

As you can see, UGC can completely overhaul your marketing strategy, helping you reach a wider audience and convert these new visitors. Embryo’s marketing team can help you implement user-generated content and see results.

To find out more, get in touch today! You can call us on 0161 327 2635, email [email protected] or hit the contact button below.

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