Whether you’re a seasoned marketer or only just embarking on your career, staying up-to-date with the latest trends, strategies, and insights is crucial for success in this industry! Nowadays, marketers have so many tools at their disposal to aid learning and development, and there’s no doubt that podcasts are one of the most convenient and effective ways to gain and expand knowledge in such an ever-changing area.
In this blog, we will explore some of the best digital marketing podcasts that offer thought-provoking discussions, interesting insights, and words of wisdom for all marketers, whether experienced or new, in-house or agency side.
Seven of the Best Digital Marketing Podcasts to Listen To
Patel and Siu pride themselves on delivering actionable lessons based on their experience throughout the years, in digestible bitesize episodes lasting around ten minutes. Touching on all things digital such as social media, SEO, content marketing, conversion rate optimisation and more, as well as the latest trends and news, this podcast is an incredibly easy way for marketers – both new and experienced – to gain valuable knowledge. Whether it’s in the form of a piece of news, or a campaign idea to try yourself, there’s plenty to learn during each episode!
The Perpetual Traffic podcast airs twice a week, aiming to provide cutting-edge strategies for acquiring leads and generating sales for your business. Produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam, the show emphasises the importance of traffic in business success, offering listeners actionable insights that they can take away and implement themselves.
With this podcast, you’ll learn how to effectively use platforms like Facebook, Twitter, LinkedIn, Google Ads and other paid channels to grow a business. Better still, the advice and information provided are based on the real-life experience of the hosts, and strategies developed at Tier 11, so you can be confident it’s backed by real results.
Everybody Hates Marketers
There’s a reason this podcast has hit 1M+ downloads in under four years, without any ads! Hosted by Louis Grenier, the premise of this podcast is to deliver insights and tips for those that are ‘sick of the marketing bullsh*t’. Not only is Grenier great at delivering tips and tricks with ‘no fluff’, but he’s often joined by stellar guests with names including the likes of Seth Godin, Joanna Wiebe, or Mark Ritson who join debates and offer their wisdom too!
Topics have included the likes of using data in marketing campaigns to tell stories, creating product narratives, conducting keyword research, and so much more.
Search Engine Journal
If you’ve ever been on the Search Engine Journal blog and read the guides on there, you’ll know just how useful the platform is. If you’re looking for something a little different to your usual reading material though, then this podcast comes highly recommended! Hosted by Loren Baker, this is everything you’d expect and want from a digital marketing podcast with discussions around all things PPC, social media, content marketing, and SEO. Joined by top industry professionals and authorities, you can be sure that the tips and tricks you gain are tried, tested, and successful!
Every week on Shopify Masters, hosts Shuang Esther Shan and Adam Levinter engage in conversations with entrepreneurs and e-commerce experts who share their own experiences in running thriving online stores. This series has been created by Shopify to ultimately showcase accomplished business owners and demonstrate how exactly they’ve made success for themselves using Shopify. These guests provide valuable insights into their personal journey, the obstacles they encountered, and the strategies they employed to build and expand their e-commerce ventures.
The Science Of Social Media
Brought to you by Buffer, this podcast explores all aspects of social media marketing including platform trends and updates, content creation, engagement tactics, audience targeting, analytics, and more. The hosts are members of the Buffer team, and share their expertise and advice – backed by data and research – to help both businesses and marketers improve and evolve their social media strategy, to achieve their marketing goals.
This podcast is ideal for anyone looking to broaden their social media knowledge early on in their career or build on their already existing knowledge base after years of experience. Exploring both the creative and strategic sides of leveraging social media platforms, listeners can expect to gain a deeper understanding of the social media landscape, whilst learning practical techniques to apply to their own campaigns.
The Girls In Marketing Podcast
It’s great to see how much Girls In Marketing has evolved over recent years – from establishing a popular networking group to offering courses, webinars, and its very own podcast, Girls In Marketing is the perfect community to get involved with if you’re looking for like-minded individuals in the industry and are wanting to learn how to build a successful career.
And that’s why this podcast is so great – not only will you hear from people in the industry that give insights, tips, and knowledge on all things marketing, but they’ll often share wisdom on how to carve a successful career in this area too!
The Power of the Podcast for Self-Development
As marketers, it’s so important to keep up-to-date with the latest industry trends and keep your brain ticking about how you can take your campaigns to the next level. Listening to these podcasts will certainly help you to do just that. Better still, whilst a lot offer professional advice for you to implement in practice, plenty will aid personal development too when listening to and learning from experts in the field about their journeys and where they’ve got to today.
Nowadays, for self-development, there really is no denying the power of the podcast, and who could forget Embryo’s very own podcast, Never Mind The Keywords? We’ve got guests, games, and a range of hosts bringing you plenty of updates and conversations about the digital world, as well as business in Manchester more broadly too.
If you’re yet to give it a listen, we’d love for you to check it out and let us know what you think. And, if you have already listened, please feel free to leave us a review and rate the pod wherever you get yours!