20 Stats that show why you should be sharing on Pinterest in 2023

As a business owner or marketing professional, it’s important to have a strong social media presence in order to reach and engage with your target audience. While platforms like Facebook, Instagram, and Twitter tend to dominate the conversation, Pinterest is often overlooked as a valuable tool for businesses. 

However, with over 445 million monthly active users and a focus on visual content and product discovery, Pinterest can be a powerful platform for driving traffic, generating leads, and increasing sales. 

In this blog, we’ll delve into 20 stats that demonstrate why businesses should consider using Pinterest as part of their social media strategy. From its high conversion rates for e-commerce websites to its highly educated and high-income user base, Pinterest has a lot to offer businesses looking to grow and succeed in the digital world.

1. Pinterest has over 445 million monthly active users. Businesses can tap into this significant user base, especially considering that 93% of active Pinners use the platform to plan or make purchases.
   
2. Pinterest users are 2.5x more likely to make a purchase than users on other social media platforms. This makes Pinterest an ideal platform for businesses looking to drive sales and convert users into customers.
   
3. The average order value for a Pinterest-referred sale is $50, compared to $40 for Facebook and $30 for Twitter. This means that Pinterest users tend to spend more on average when making a purchase through the platform.
   
4. 97% of the top searches on Pinterest are unbranded. Pinterest users are more likely to make a purchase from a brand they’ve discovered on the platform than from a brand they’ve discovered elsewhere. This emphasizes the importance of having a strong presence on Pinterest in order to reach and engage with potential customers.
   
5. 70% of active Pinners say they use Pinterest to find new products. This makes Pinterest a great platform for businesses looking to showcase and promote their products to a highly engaged audience.
   
6. Pinterest drives more referral traffic to websites than LinkedIn, YouTube, and Google+. This means that Pinterest can be a powerful tool for businesses looking to drive traffic to their website and ultimately, increase sales.
   
7. Pinterest users spend an average of 14.2 minutes on the platform per visit. This demonstrates the level of engagement and interest that users have in the content on Pinterest, making it a valuable platform for businesses to reach and engage with their target audience.
   
8. Pinterest users are more likely to engage with branded content than users on other social media platforms. This means that businesses have the opportunity to reach and engage with a highly receptive audience on Pinterest.
   
9. According to research, Pinterest ads tend to cost 2.3 times less per conversion compared to other social media ads. This means that businesses can potentially get more value out of their advertising budget when using Pinterest to reach their target audience. The lower cost per conversion on Pinterest may be due to a variety of factors, including the fact that Pinterest users are more likely to be actively shopping and looking for new products, as well as the visually oriented nature of the platform which can make it more effective at grabbing users’ attention.
   
10. The average Pinterest user has 29% more income than the average social media user. This makes Pinterest an ideal platform for businesses looking to target a higher-income demographic. Pinterest claims that users are willing to pay 40% more per month compared to people on other social platforms.
    
11. Pinterest users are more likely to be educated and have higher income levels than users of other social media platforms. This means that businesses can reach a highly educated and financially secure audience on Pinterest.
    
12. Pinterest has a higher conversion rate for e-commerce websites than Facebook, Twitter, and LinkedIn. This demonstrates the effectiveness of Pinterest as a platform for driving sales and converting users into customers.
    
13. Pinterest users are more likely to be millennials or Gen-Xers, making it a great platform for targeting those demographics. However, Gen Z users continue to grow on Pinterest, currently making up nearly 21 million users  This means that businesses looking to reach younger audiences can also find a highly engaged user base on Pinterest.
    
14. Pinterest is especially popular among women, with 79% of users being female. This makes it a great platform for businesses targeting a female audience or for women-owned businesses looking to reach a highly engaged audience.
    
15. Pinterest is a great platform for visual content, with over 240 billion Pins and 5 billion boards on the platform. This makes it a valuable platform for businesses looking to showcase and promote their products or services through visually appealing content.
    
16. Pinterest users are more likely to follow and engage with brands on the platform than on other social media platforms. This demonstrates the level of trust and engagement that users have with brands on Pinterest, making it a valuable platform for businesses looking to build relationships with their audience.
    
17. Pinterest users are more likely to discover and share content from small businesses than users on other social media platforms. This makes Pinterest a great platform for small businesses looking to reach and engage with a highly receptive audience.
    
18. Pinterest is a great platform for driving traffic to your website, with 87% of weekly Pinners using the platform to research products. and 77% of weekly Pinners discovering a new brand or product on Pinterest This means that businesses can use Pinterest to drive interested users to their website and ultimately, increase sales.
    
19. Pinterest is a great platform for driving sales, with 70% of weekly Pinners saying they’ve purchased something because of Pinterest. This demonstrates the effectiveness of Pinterest as a platform for driving purchases and generating revenue for businesses.
    
20. Compared to other social platforms, Pinterest users are 90% more likely to say they’re “always” shopping (and 30% more likely to say they “love” shopping). Pinterest users are more likely to be actively engaged in shopping and looking for new products to purchase compared to users of other social media platforms. This may be because Pinterest is designed to be more visually oriented and focused on the discovery of new products and ideas, which makes it particularly appealing to users who are interested in shopping and finding new items to purchase.

In conclusion, Pinterest is a powerful and underutilized platform for businesses looking to drive traffic, generate leads, and increase sales. With over 459 million monthly active users and a focus on visual content and product discovery, Pinterest has a lot to offer businesses looking to grow and succeed in the digital world. By leveraging the unique features and benefits of Pinterest, businesses can reach and engage with a highly receptive audience and ultimately, drive growth and success.

If you’re a business owner or marketing professional interested in learning more about how Pinterest can benefit your business, we encourage you to get in touch with embryo. Our team of social media experts can help you develop a customized strategy for using Pinterest to reach and engage with your target audience, drive traffic to your website, and increase sales. Don’t miss out on the opportunity to harness the power of Pinterest for your business – contact us today to learn more!