50 Statistics about Content Marketing

“Content is the future of SEO”, “Content is King”, “Helpful Content Update”, “Content is dead!”, “Content is built, not written” – we’ve heard all of these and more before! 

Content creation – both written and in other formats – is one of the most labour-intensive marketing tasks there is. However, the rewards of content marketing are high, if you’re willing to put the work in!

At Embryo, we’re passionate about the abilities content marketing has to offer as part of a high-quality organic SEO strategy. That’s why we’ve put together 50 of our favourite stats about content marketing, including stats on the relationship between content and SEO, different types of content online, and industry trends when it comes to content marketing. 

To find out more, keep reading or get in touch with our content marketing experts – we’d love to sit down with you and have a chat!

Content & SEO – The Importance of Organic Content

1. 51% of content consumption derives from organic search.

2. 95% of users only look at the first page of search results

3. 90.63% of pages on the internet get no organic search traffic from Google

4. However, 68% of online experiences begin with a search engine.

5. There are more than 600 million blogs on 1.9 billion websites in the world

6. They create over 6 million blog posts daily, or over 2.5 billion annually.

7. 63% of businesses claim that driving traffic and generating leads is the biggest challenge they face when it comes to content marketing.

8. Having a blog on your website can result in a 434% increase in indexed pages and a 97% increase in indexed links.

9. Like most SEO strategies, the majority of content marketing strategies have a negative ROI in the early stages, due to the time and resources required to create quality content.

10. Long-form content receives an estimated 9 times more traffic than short-form content.

11. The longer your content, the more it gets shared, according to data from Buzzsumo.

12. At least 47% of buyers view three to five pieces of content prior to engaging with a sales rep.

13. 78% of B2B consumers say that the trustworthiness of a content’s source is important to them when consuming content online.

14. 30% of consumers also report that having quality content on-site is the most important factor when it comes to building business credibility online.

15. The average #1 ranking page on Google will also rank in the top 10 for nearly 1,000 other relevant keywords.

16. 63% of content marketers use their content strategy to increase loyalty among their existing customers.

17. 33% of marketers use SEO and blogging to get in front of their customers on the SERPs.

18. 61% of content marketers report that constant SEO changes by search engines are one of their biggest concerns.

Types of Content Marketing

19. Video is the most-used content format, with 59% of marketers that perform content marketing using video.

20. 86% of businesses now use video as a marketing tool, a sharp rise from 63% and 81% in previous years.

21. 97% of online marketers and consumers report that video content helps customers understand their products and services.

22. Interactive content, behind-the-scenes information, and content relating to brand values are the top three types of content marketers use on social media.

23. Social media (94%), blog posts/short articles (80%) and email newsletters (74%) are the top three types of content B2C marketers use.

24. Blog posts that take around 7 minutes to read have the most engagement among users (that’s around 1400-1750 words, on average)

25. 90% of marketers who currently leverage short-form video will increase or maintain their investment in 2023.

26. 37% of marketers planned to use case studies in their marketing strategy for the first time in 2022.

27. The demand for infographics has increased by up to 800% in the last year.

28. Articles with images get shared more than twice as much than those without images

29. 51% of marketers that already use podcasts plan to put even more resource into this channel in 2023.

30. 80% of podcast listeners listen to all or most of each episode.

31. LinkedIn is used by 96% of B2B content marketers.

32. 70% of consumers would prefer to know a brand through articles and organic content than through paid ads.

33. 70% of people would also rather get information from blogs than traditional advertisements.

34. 32% of users say they are overwhelmed by the amount of content available.

35. However, the majority (44%) say they typically consume three to five pieces of content before engaging with a company.

36. 73% of respondents prefer to learn about a product or service from a short video, while 11% prefer to read a text-based article, website, or post.

37. 71% of purchasing decisions for  B2B industry professionals are influenced by reading a corporate blog at some point.

How Marketers do Content

38. 36.7% of marketers report that creating engaging visual content consistently is one of their top struggles.

39. 50% of marketers said that a desire for perfection is one of the biggest hurdles to their content production.

40. The top three roles marketing leaders will prioritize hiring in the coming years are content creators, content marketing managers and content strategists.

41. 87% of businesses make use of social media as their number one content marketing delivery mechanism.

42. 83% of marketers report they’d rather post less often to create better content than post more often with lower-quality content.

43. 60% of marketers create at least one piece of content each day. 

44. 50% of B2B e-commerce companies prefer blogging as their primary marketing strategy.

45. Conversion rates for businesses that have invested in effective content marketing strategies are almost six times higher than those that haven’t.

46. 37% of small organizations, 54% of medium-sized organizations, and 75% of large organizations report outsourcing part of their content marketing efforts.

47. Only 66% of B2B marketers frequently prioritize their audience’s needs over their sales message when creating content. Of the most successful content marketers, 88% do.

48. Only 5% of B2C marketers don’t plan to develop a content marketing strategy in 2023.

49. Only one-third of bloggers regularly analyse traffic and performance on their blogs.

50. None of the marketers surveyed by Venngage responded that visual content wasn’t important to them in 2022

Phew! 50 stats later and we hope you’ve learned something interesting or beneficial about content marketing and where the industry is headed! If you’re interested in more content marketing goodness, why not take a look at our content marketing guide, or get in touch with our team.


Latest News & Blogs