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James Lancaster

With a background in digital marketing and a passion for keeping up to date with technologies, James decided on a career as a developer. In their role at Embryo, they create custom templates and use integrations and plugins to enhance the functionality and design of websites across multiple industries.

data in the feedback loop

blog

Analytics

7/07/2026

The importance of insights and data in the feedback loop

mixed marketing model

blog

Analytics

7/04/2026

The 3-layer analysis stack for 2026

Ai can make mistakes and errors

blog

Innovation

Digital marketing

26/01/2026

Why is AI so confident when it’s wrong?

Website accessibility is extremely important for SEO

blog

Web design

Web development

22/08/2025

21 stats on why website accessibility is more important than ever

Eye icons representing accessibility and an increase in audience reach when making designs/content accessible

blog

Web development

23/05/2025

Accessibility by the numbers: 22 key stats to know

Gavel icon to show the European Accessibility Act

blog

Web development

Best Practices

1/05/2025

The European Accessibility Act: What you need to know

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