Affiliate programme management

Affiliate programme management

From strategy and setup to day-to-day management, partner growth and performance reporting, we handle all aspects. Our team of affiliate specialists are focused on driving measurable, long-term results for your brand.

Affiliate marketing is one of the most cost-effective, rewarding channels, but it requires a hands-on approach with regular optimisations and consistent relationship building with publishers. An unmanaged affiliate programme can lead to low-quality partners running unauthorised activity and potential affiliate fraud.

Contact us

What is affiliate programme management?

Full programme management covers everything from implementing long-tail strategies, regular publisher communication, optimisations and reporting, to day-to-day management tasks such as validations, commissioning and publisher approvals.

The Embryo process

1
Strategy development

We build a clear roadmap tailored to your product/service, goals and audience, whether you’re launching from scratch or levelling up an existing programme. This includes a platform health audit (if pre-existing), to understand what’s working and any missed opportunities, an in-depth competitors analysis and monthly deliverables to manage expectations off the bat.

2
Network setup and technical support

Choosing the right affiliate platform is the first step in creating a programme that is performance-driven, balancing cost, functionality and how well it fits your brand. We then handle the essentials, managing tracking, optimising product feeds and ensuring all technical aspects are solid and built to scale. We also fine-tune your programme’s profile with compelling copy, brief and upload creative assets and set a commission structure that aligns with your goals, so you start with the strongest foundation.

3
Partner recruitment and activation

We carefully vet every partner to ensure they align with your niche and brand values, using tools like Similarweb to assess impressions, engagement rates and audience location and quality. Mapping partner strengths to your goals, we prioritise a dynamic, full funnel approach to drive awareness all the way through to conversion. Once onboard, we concentrate on supporting these affiliates to start driving results and aim to develop these relationships into long term, impactful partnerships.

4
Campaigns and incentives

Seasonal campaigns, CPA increases, paid optimisations, product pushes or even exclusive partner offers, we propose and deliver tactical boosts that drive partner engagement and conversions. This includes aligning activity with your wider marketing plans, optimising commission rates in line with budgets to incentivise the right partner behaviour and validating sales to ensure only genuine purchases are rewarded. By monitoring refunds and returns, we make sure budget isn’t wasted on activity that doesn’t deliver long term value, keeping your spend focused on performance that matters.

5
Reporting and insights

While tracking metrics daily, we provide in-depth, monthly reports with a focus on what matters most, growth, ROI, partner performance and highlight clear next steps to scale the channel. We work closely with you to identify and track bespoke metrics that are vital to your brand’s success, whether that’s product-level data to spotlight best sellers or win-back strategies for lapsed partners and targeted actions for underperforming campaigns. These insights shape the strategies that keep your programme current and competitive to continue to deliver results.

6
Programme optimisation

We monitor and optimise daily, spotting trends early and adapting to changes in the wider landscape to keep performance moving in the right direction. This means identifying opportunities, removing any potential blockers and executing strategies such as tactical discounts or commission changes to maximise results. Staying proactive and responsive ensures your programme is always positioned to perform at its best.

Why full management matters

Without the right resource, brands risk flat performance, missed opportunities and partners that go quiet. With Embryo, you’ll have a team who treats your affiliate channel like it’s our own, solving problems, chasing growth and bringing fresh ideas to the table.

Contact us

Latest

Latest Case Studies