50 of the best digital marketing blogs to follow

Staying ahead in the ever-evolving world of digital marketing means keeping up with the latest trends, tools, and strategies. Whether you’re a seasoned marketer or just starting out, following the right blogs can provide invaluable insights, expert advice, and fresh inspiration. One of the best ways to learn is from other people’s advice and expertise, so blogs can be a great source of inspiration and support. 

From SEO and content marketing to social media and analytics, the digital landscape can be overwhelming at times, but the right resources can help make it manageable. If you’re reading this right now, that means you’re already reading the best blog in the industry in my opinion, so well done for clicking on this blog. As well as the Embryo blog, there are plenty of blogs that provide useful insight and expert opinion that you can learn from. 

In this post, I have curated a list of 50 must-follow digital marketing blogs that consistently deliver high-quality, actionable content to help you grow your skills, improve your campaigns, and stay competitive in a dynamic industry. 

If you are looking for support with your digital marketing and need support, then get in touch with our team. Our team is filled with expertise and experience, so we know just what you need to improve your marketing efforts and drive results. Get in touch today and let’s start your journey to digital success together. 

First, let’s get into some stats to show the importance of digital marketing blogs: 

• As of 2023, 600 million blogs online 
• Nearly 45% of users consume 3-5 pieces of content before engaging with a business 
• 73% of people admit to skimming blog posts, while 27% consume them thoroughly.
• 84% of organizations have a content marketing strategy.
• 36% use blogs as part of their content strategy.
• Almost 50% of buyers read a company’s blog when evaluating their purchase options.
• Over 40% of B2B companies said they plan to increase their use of blogs.
• 79% of B2B marketers say that blog posts are an effective channel for distributing content, reaching customers and building brand awareness.
• Businesses that blog get 55% more website visitors on average than those that don’t.
• 49% of B2B marketers say content marketing is their most effective channel for driving revenue.
• The average blog post length is 1,400 words — more than 77% longer than ten years ago (Orbit Media, 2024).
• Up from 43%, 54% of content marketers report using AI to generate ideas, but just 6% (up from 3%) use it to write entire articles (Orbit Media, 2024). 
• There are roughly 70 million new WordPress blog posts published each month.
• 22% of bloggers post 2-3 times per week.
• The most popular types of content produced are blog posts (85%) and infographics (61%), followed by social sharing assets (56%).
• 67% of bloggers that post once per day report excellent results.
• Most experts think marketers should target 2-5 keywords in each blog post.
• 47% of all blogs have 2-3 images.
• Data driven content is 73% more persuasive than publishing a post without one.
• 23% of bloggers reported that they need 2–3 hours to write a blog post.
• 82% of marketers who blog consistently see positive ROI from inbound links and increased rankings in search engines.

50 of the best digital marketing blogs to follow

SEO and content marketing blogs

1. Neil Patel

Niel Patel’s blog is a good resource for SEO and content marketers because it provides in-depth, actionable guides that are backed by real data and studies. This blog covers all aspects of SEO from keyword research to content strategy, and they are super easy to digest and understand.

2. Backlinkco

Backlinkco blogs are high-quality and research-backed that focus on SEO and link building. They provide detailed, data-driven blogs. They are great for marketers who want to improve rankings, traffic and visibility through SEO efforts

3. Ahrefs

Because Ahrefs blogs are backed by one of the most powerful SEO tools out there, it provides marketers with expert-written content that breaks down complex strategies with clarity. Ahrefs also have plenty of online tools and courses that I have used in the past; check them out if you prefer to learn via online videos.

4. Moz

The Moz Blog is known for its community-driven insights and expert contributions. Because the blogs covering everything from algorithm updates to local SEO, it successfully blends beginner-friendly advice with advanced tactics. Moz’s ‘Whiteboard Friday’ series is especially interesting..

5. Copyblogger

Copyblogger is a fantastic resource for those wanting to master content marketing. The main focus of the blog is on how to create compelling content that builds authority ;it offers readers practical advice on blogging, copywriting, and audience engagement. Getting your content strategy right is essential, so this is a perfect blog to follow if you need advice with this.

6. Content Marketing Institute

The Content Marketing Institute (CMI) is a key destination for content marketing professionals. Offering expert articles, research reports, tactics and strategic guidance, CMI covers everything from content planning to distribution.

7. Orbit Media Studios

Orbit Media Studios shares practical, research-based blog content on web design, SEO, and content strategy. Led by Andy Crestodina, their blog is packed with insightful articles, original studies, and expert interviews.

8. Marketing Profs

MarketingProfs offers a wide range of expert insights and practical tips across all areas of marketing, including content, digital, and social media. It helps marketers stay ahead with the latest trends and strategies to drive results in a rapidly evolving landscape.

9. The CognitiveSEO

The CognitiveSEO blog delivers in-depth SEO analysis and actionable strategies focused on link building, penalty recovery, and competitive research. Known for its data-driven approach, it offers detailed guides and case studies that help marketers understand complex SEO challenges and improve their website’s search performance effectively.

10. Convince and convert

Convince and convert provides expert insights on digital marketing, content strategy, and social media. Founded by Jay Baer, the blog combines practical advice with real-world examples to help businesses engage audiences and boost conversions. It’s a trusted resource for marketers looking to create customer-centric, results-driven campaigns.

11. Search Engine Watch

Search Engine Watch is a long-standing authority on SEO, PPC, and digital marketing trends. It offers timely news, expert analysis, and practical tips to help marketers stay updated with search engine algorithms and industry changes. Its comprehensive coverage makes it essential for anyone serious about online marketing success.

12. Right mix marketing

Right Mix Marketing delivers clear, practical advice on AI, SEO, content marketing, and digital strategy. Known for straightforward tutorials and real-world examples, the blog helps marketers of all levels improve online visibility and engagement. It’s a valuable resource for those seeking actionable tips without the jargon.

Social media marketing blogs

1. Social Media Today

Social Media Today is a leading source for the latest trends, tips, and news in social media marketing. It covers platform updates, strategy insights, and best practices, helping marketers stay ahead in a fast-changing social landscape. Its content suits beginners and experts aiming to boost engagement and brand presence, or if your looking to stay in the know, this is a great resource.

2. Social Media Examiner

Social Media Examiner provides in-depth resources for marketers aiming to enhance their social media strategies. It offers expert advice, case studies, and the latest industry news to help businesses navigate platforms like Facebook, Instagram, and LinkedIn effectively. Founded by Michael Stelzner, it also hosts a weekly social media focussed podcast, if you prefer to listen rather than read.

3. MarketingTech

MarketingTech delivers timely news and analysis on digital marketing trends, covering topics such as search, social, mobile, and analytics. It serves as a comprehensive resource for marketers seeking to stay informed about the evolving landscape of online marketing and advertising. It also has daily columns so you can be sure that you have the latest information.

4. Buffer blog

Buffer’s blog offers actionable insights on social media marketing, focusing on content creation, scheduling, and analytics. It provides practical tips, case studies, and tools to help businesses optimise their social media presence and engagement across various platforms.

5. Sprout Social

Sprout Social’s blog shares strategies and best practices for social media management, community engagement, and analytics. It aims to empower businesses to build meaningful relationships with their audience through effective social media communication and data-driven insights.

6. SocialPilot blog

SocialPilot’s blog focuses on simplifying social media marketing for businesses and agencies. It covers topics like content scheduling, automation, analytics, and platform updates, providing readers with tools and strategies to enhance their social media campaigns efficiently.

7. AdEspresso blog

AdEspresso’s blog specializes in Facebook, Instagram and Google advertising, offering tutorials, case studies, and optimization tips. It helps marketers create effective ad campaigns by providing insights into targeting, budgeting, and performance analysis to maximise ROI.

8. Hootsuite blog

Hootsuite’s blog provides comprehensive resources for social media marketers, including strategy guides, platform updates, and analytics tips. It aims to help businesses manage and grow their social media presence effectively through expert advice and practical tools.

9. Later blog

Later’s blog focuses on visual social media marketing and influencer marketing, offering tips on content planning, scheduling, and analytics. It provides creative strategies for platforms like Instagram and Pinterest, helping businesses enhance their visual storytelling and audience engagement.

10. Tailwind blog

Tailwind’s blog specialises in Pinterest and Instagram marketing, offering insights into content scheduling, analytics, and growth strategies. It provides tools and tips to help businesses optimize their visual content and expand their reach on these platforms.

Analytics and paid media blogs

1. SEMrush blog

SEMrush’s blog offers comprehensive insights into paid advertising strategies, covering topics like responsive search ads, PPC metrics, and keyword advertising. It provides actionable guides and examples to help marketers optimise their campaigns and measure performance effectively.

2. Search Engine Journal

Search Engine Journal delivers in-depth coverage of paid media trends and search marketing, including updates on Google Ads, Performance Max, and advanced targeting techniques. It also explores topics like phrase match keywords and the impact of AI on search marketing, offering practical advice for optimising PPC campaigns. 

3. Adweek

Adweek covers the intersection of marketing, creativity, and technology, offering insights into paid media strategies across various platforms. It explores topics like client-agency relationships, media trends, and the impact of emerging technologies on advertising, providing a comprehensive view of the global marketing ecosystem. 

4. The Drum

The Drum offers analysis on digital marketing trends, including the challenges and opportunities in paid advertising. It discusses the impact of regulatory changes, consumer behavior shifts, and technological advancements on advertising strategies, providing marketers with actionable insights to navigate the evolving landscape.

5. Marketing Dive

Marketing Dive provides news and analysis on marketing analytics, focusing on topics like attribution modeling, AI-driven insights, and the challenges of measuring ROI in digital campaigns. It offers practical advice for marketers seeking to optimise their paid media strategies and improve campaign performance.

6. ClickZ

ClickZ offers insights into digital marketing trends, including the evolution of paid media strategies. It covers topics like automation, personalisation, and the integration of AI in advertising, providing marketers with tools and strategies to enhance their campaign effectiveness and reach.

7. Econsultancy

Econsultancy provides research and analysis on marketing analytics, focusing on topics like attribution modeling, data-driven decision-making, and the challenges of measuring ROI in digital campaigns. It offers practical advice for marketers seeking to optimise their paid media strategies and improve campaign performance. It has a trending topics section, where you can read blogs that relate specifically the most recent topics in the industry.

8. Kissmetrics blog

Kissmetrics offers insights into marketing analytics, focusing on topics like multi-channel attribution, UTM tracking, and measuring social media success. It provides practical advice for marketers seeking to optimise their campaigns and improve ROI through data-driven decision-making.

9. Crazy Egg blog

Crazy Egg provides insights into conversion optimisation, focusing on topics like A/B testing, user behavior analysis, and content marketing strategies. It offers practical tools and advice for marketers seeking to enhance their website performance and improve campaign effectiveness.

Honorable mentions 

• Unbounce blog : Conversion rates, copy, design, e-commerce and campaign strategy.
• Search Engine Land: Latest news in PPC industry
• PPC hero: All things PPC
• Wistia blog : Video marketing insights
• Builtvisible blog: SEO, Content, Digital PR and data
• Databox blog : Operations and customer success
• TopRank Marketing blog: B2B marketing insights 
  
• Outbrain blog : Maximising ROI
• DigitalMarketer blog: Agency success and marketing insights
• Digiday blog: Modern media and marketing
• Google Ads blog : Ads and commerce
• MarketingSherpa : Instructions, statistics and inspiration to improve results
• WordStream blog: Google ads, marketing tips, video marketing, SEO and more!
• CXL (ConversionXL) blog: Conversion optimisation and marketing
• ClearVoice blog : Content marketing and freelance latest trends
• Campaign Monitor blog: Email marketing tips and updates
• Mailchimp blog: Expert tips from community of freelancers and agencies
• Demand Gen Report : Latest B2B marketing news and trends

Finally … The Embryo blog

I have to recommend the Embryo blog! We cover topics on everything from SEO, strategy and paid media, to web development, digital pr and industry updates. Not only that, but all our blogs are written by our team of experts, so you can be sure you have the best quality information out there. Explore our blog page and discover everything you need to know about digital.

If you would like support with any aspect of your digital marketing, then please get in touch. We are ready to help and drive results for your business. Get in touch today.