The acquisition marks a major move for Bauer into the Out of Home (OOH) advertising space, under the new name Bauer Media Outdoor. The expansion adds 110,000 OOH sites across 16 European markets to Bauer’s current portfolio of 200 magazines and 150 audio brands.
The acquisition results in Bauer unlocking up to 350 million customer touchpoints. This increased reach allows more integrated, multi-channel campaign opportunities for affiliates, such as:
- Cross-channel promotion (audio, print, and OOH)
- Broader brand exposure and customer acquisition methods, like utilising QR codes on billboards, or promotion codes on digital screens.
- More innovative, data-led campaign formats backed by Bauer’s growing digital infrastructure
As Bauer continues its digital transformation, affiliate programmes could see stronger media collaborations and performance driven opportunities across the expanded network.
