What’s new in Microsoft Advertising’s overhaul?
- Smarter reporting: A redesigned reporting interface that aims to be faster, more intuitive and designed to help users easily locate metrics that apply to them.
- Performance Max: Better insights, improved budgets and bid controls across the various channels are included in the updates, alongside increased transparency on what is actually driving results.
- Cross-platform synergy: Another update involves streamlined dashboards that bring together search, display and video performance into one place.
- Shopify + Microsoft: The Microsoft Channel app on Shopify now supports more global markets, including the UK, Japan & Australia. Meaning merchants can connect Microsoft Ads directly from Shopify, sync product catalogues to Bing & MSN Shopping as well as running performance max campaigns.
These updates provide advertisers increased control, visibility and ultimately efficiency. The improved reporting makes performance tracking easier and faster. The Performance Max updates offer smarter bidding and more flexibility, while the improved import tools and Shopify integration makes cross platform campaigns much easier to manage and scale.
