Google has expanded video ads to new placements, including Search results, image tab, and Shopping tab.
- Currently, testing is in the US and Canada as part of a limited rollout.
- The video ads will be integrated within Performance Max campaigns for seamless setup.
- The update is designed to engage users earlier in their purchase journey with visual short-form content.
- The main goal appears to make ads more discoverable across multiple touchpoints during the consumer purchase journey.
