Opportunity score on Meta, consisting of two key elements: a score and a set of recommendations, gives advertisers on the platform a snapshot view of the account status and how to maximise the performance.
The new feature was previously only rolled out to select advertisers earlier this year, but has since become available to all.
The score itself is based on how many recommendations from Meta Ads Manager are applied to an advertiser’s activity. With the recommendations ranked on estimated performance impact, the more applied, the more Meta deems an account more successful.
For those with lower scores, Meta suggests the potential opportunities to improve which can be a valuable tool for new advertisers.
