Ensuring ad creative is working on Meta is a key part of any advertisers role. It needs to be engaging, talk to the right people in the right way and work well within budgets and targeting to ensure it’s playing it’s pivotal part in the advertising journey.
And now, Meta has introduced new creative insights to ensure that this level of detail is even more transparent, by allowing users to view ‘Top Creative Themes’ in the Ad Reporting and Account Insights section of the advertising platform.
When viewed, the feature will identify what themes are apparent throughout creative, and how spend is being allocated across them. This helps both the platform and advertiser understand if the themes align correctly with the brand values, and also shows comparison against other themes within the industry to ensure ads are well optimised.
Examples of themes include:
- Vitality
- Promotion
- Escapism
- Comfort
- Happiness
- Joy
- Peacefulness
- People
Clicking on a theme name will then show a sub-report, that provides guidance on how to optimise the ad to fit the theme, whilst also showing industry examples.
