At the annual I/O developer conference, Google announced that it is upgrading its AI features, adding features like AI mode and AI overview.
What is AI Mode?
AI Mode is a new system powered by query fan-out. It breaks down big questions into smaller ones and runs multiple searches simultaneously to give more tailored, helpful results.
It’s designed to do more than answer questions. It can now help with shopping, too, surfacing personalised results like “Oasis tickets within 100 miles of Manchester” (we wish!). You’ll also see features like image results, visual try-ons, and sale alerts.
What does this mean for your website?
AI is quickly becoming the norm, which means optimising your website is more important than ever. Make sure it’s focused on your customers, aligned with search intent, and your content is delivering real value.
