One element to the TikTok platform than no other platform has been able to replicate is the live stream feature: a powerful tool for creators to engage with customers, but also a clever tool for brands to increase their reach exposure and engagement.
Whilst users have always been able to comment and engage on live streams, there was no possibility for those conversations to continue once the stream ended… until now.
Now, users on Linkedin who are wanting to live stream, can switch on the ‘LIVE setup for client acquisition’ feature. Once selected, a CTA button will be added to the broadcast so viewers can get in touch, pushing the opportunity for lead generation for both creators and brands alike.
