Meta’s new ‘Peer Approval’ update allows marketers to review actions and require approval for ads before they can be set live. This is a great way to add an additional layer of protection to your business.
You can choose different levels of protection, from only flagging suspicious ads, requiring approval for every ad set live or even just ads over a certain budget. This update gives marketers and brands a lot more control over their strategy, protects ad spend and improves team accountability.
How to set it up
When it becomes available in your ad account, a ‘Peer Approval’ section will appear in the ‘Security Center’ of Meta Business Suite. Click ‘Manage’ for ad account security. Pick the ad account you want to protect and choose the protection level from the following options:
- Default protection: Only suspicious ads require approval.
- Extra protection: Includes default protection along with an extra security measure requiring that every ad must receive approval before it can run.
- Custom protection: This also includes default protection and requires additional approval for ads using a specific daily or lifetime budget.
You’ll also need to select which people in the business can review and approve ads. These are trusted users within your Meta Business Suite.
Overall, this new update serves as a valuable tool for marketers seeking an added layer of control and security. Specifically, for businesses managing multiple campaigns or for accounts with larger budgets, this can help eliminate potential mistakes and maximise team transparency. It could enhance team collaboration and accountability, ensuring that only trusted individuals can approve ads.
While the update enhances security, it can, of course, introduce some challenges for the team. This approval process may slow down campaign launches due to an extra approval step, especially when key approvers are absent, leading to delays in time-sensitive ads. Users may also face issues if certain members leave the company and replacements aren’t added, resulting in delays if ads struggle to get approved.
