Meta has introduced a new feature allowing you to include conditional formatting in Ads Manager itself, rather than just in the ‘Ads Reporting Tool’.
Marketers can build custom reports by clicking the arrow next to the column name and selecting ‘conditional formatting’. You’ll then need to add a new rule, and you can select from the following options:
- IF: ‘cost per result’, Purchase ROAS’, CPM, CTR and CPC.
- For event: you have the option to select ‘all events’ or choose an individual event.
- Is: ‘greater than’, ‘greater than or equal to’, ‘in range’, ‘less than’, ‘less than or equal to’ and ‘not in range’.
- Colour: Assign your rule a colour to make results more visible and easier to analyse. You can pick between multiple colour options, including red, yellow, green and blue.
The new feature will allow you to identify your best and worst performing ads in a quicker and easier way- which is a big win for marketers. Anything that makes results more detailed and easier to analyse is welcome news and will allow marketers to make data-backed decisions.
If you’d like to read more about this update, as well as other Meta updates, you can head to Bram Van der Hallen’s LinkedIn page.
