Meta has added a new update that will automatically add UTM parameters to ads if you forget to add them in manually.
This is good news for marketers, as it means even if you forget to add your UTMs to your ad build, you’ll still be able to track performance and attribute results back to your ads.
If you forget to add UTMs, Meta will now add the following to the end of your URLs:
– utm_source (values can be fb, ig, msg, an)
– utm_medium=paid
– utm_campaign (value will be the ID of your campaign)
– utm_content (value will be the ID of your ad)
– utm_term (value will be the ID of your ad set)
– utm_id
This will help with analysing and reporting results and will ensure you always have accurate tracking set up in your ads.
As with all Meta automatic and AI features, we recommend checking your ads and ensuring all details are correct or manually inputting your own UTM parameters.
If you’d like to read more about this update or any other recent Meta updates, you can visit Bram Van der Hallen’s LinkedIn page.
