Meta has introduced a new AI feature called ‘add branding’ to their ads. The new feature allows marketers to upload logos, fonts, and colours to represent their brand. Meta will then use this to generate text and images with their AI features by using it as ‘branding default’.
You will also be able to give Meta an indication of your brand’s tone of voice through ‘text tone’. You can describe your brand’s tone of voice and give Meta some pointers to work with, and Meta will then create text variations using its AI feature.
Both of these features are available to use at ad level.
Similarly to other AI features Meta has rolled out, such as flexible media, these features are not compulsory to use, and ads can still be made without them, giving you more control over your images, text, and brand tone of voice.
If you’d like to read more about this update, you can visit Bram Van der Hallen’s LinkedIn page.
