Meta has added a new feature that will help marketers plan and forecast their budgets.
When it’s available on your account, you will see a blue graph icon next to your campaign budget. When you click on this icon, it will take you to a ‘budget forecast’ card.
Similarly to Google’s forecast, Meta’s new budget forecast card will show you estimated daily results when your budget is updated, and will also recommend a daily budget for your campaign. The budget forecast card also details estimated cost per result, and estimated percentage increase/decrease in results, depending on different budget levels.
This new feature may be able to give indicative results, but as with any Meta AI feature, it’s important to take it with a pinch of salt and apply context and strategy to any campaigns you’re working on.
If you’d like to read more about this update, and other important Meta updates, you can visit Bram Van der Hallen’s LinkedIn page.
