We have seen a surge in AI Overviews during and since the March 2025 core update. These increases were most prevalent across the entertainment (528% increase), restaurant (387% increase), and travel (381%) sectors. AI Overviews are becoming more prominent in UK search results, now appearing for 18% of tracked keywords, up from 4% in February
If you work in those industries, there are a number of tactics you can employ to ensure that you are making the most of AI overviews. And remember, even if they don’t affect your rankings, they could impact overall organic CTR.
- Keep content up-to-date with seasonal trends
- Build out guide content that help users with their decision-making process
- Make sure that images are optimised so that they can be used within AI overviews
- Utilise structured data to leverage entity SEO, tying your business to a place, people, and specific services
