Awin is implementing a new initiative to ensure an enhanced, future-proofed tracking system to combat current tracking restrictions and capture missed transactions. The Conversion Protection Initiative (CPI) will take effect on April 7th 2025, and while the new mechanism will ensure publishers are fairly rewarded, it could come with some additional monthly fees if not implemented correctly by advertisers.
If tracking isn’t set up properly, CPI charges are applied as separate transactions in your Awin dashboard per publisher. The estimated costs are applied based on Awin’s network averages of missed sales.
- No S2S tracking: 12.6% of the sale value
- No app tracking: 20% flat fee
Unsure if this will affect you? You can review your current Awin setup to ensure that the following are in place to avoid any unnecessary costs:
Server-to-Server (S2S) Tracking
This bypasses limitations with cookies, add-blockers and browsers, to ensure conversion data is sent directly from your server to Awin.
App tracking
App tracking is also required if you have a transactional mobile app. In-app sales and activity won’t be attributed correctly without this, which leads to missed commission and unwanted CPI fees. However, if your app is non-transactional, it’s exempt.
You can directly integrate with a range of Mobile Measurement Partners (MMPs) with Awin.
