Meta is in the process of launching a new feature that incorporates Facebook reviews and ratings in ads. When users interact with an ad and complete a purchase, Meta may prompt them to rate and review the purchase experience. Meta collects these reviews at the Facebook page level and showcases them in future ads, ultimately building brand loyalty and trust.
By default, businesses that meet Meta’s rating and review requirements will have them displayed in their ads. It’s good to note that if your business has not yet received any ratings or reviews, the feature may not be available to you.
Advertisers will have the option to disable this feature if they wish via Meta Business Suite. To do so, follow these steps:
- Visit Meta Business Suite.
- Click on All tools from the left-hand menu.
- Under Manage, select Ratings and reviews.
- Find the toggle option labelled “Show ratings above 4 stars on my ads.“
- Turn off the toggle to disable ratings from appearing in your ads.
Additionally, if you’d like to manage your reviews, either replying to customer reviews, editing your responses or reporting any that go against your Community Standards, follow these steps in Meta Business Suite:
Viewing & responding to reviews:
- Navigate to Meta Business Suite > All Tools > Ratings and Reviews.
- Click Respond under the Actions column, write a reply, and submit it for review.
Editing or deleting responses:
- Click View Response and choose Edit or Delete.
Reporting inappropriate reviews:
- Click Report, select a reason, and submit for Meta’s review.
- While under review, the status changes to “Pending.” If the review violates policies, it will be removed.
