Instagram is moving ahead with its testing of ‘Blend’, a new feature that allows you to view a feed of AI-recommended reels for both yourself and a friend. It will be built into the messaging section on Instagram. The tests have been ongoing for over a year and now have dedicated graphics and an onboarding explainer. Therefore, it looks like this feature could be getting rolled out soon. ‘Blend’ aims to align itself to your collective interests and will ultimately show you the reels that you and your friend would have viewed individually in one place. It is an interesting move from Instagram but supports Instagram’s focus on messaging engagement in 2025.
