Meta launches chat with leads feature

Meta has launched a new chat feature available to advertisers launching lead-generation campaigns.

If selected during set-up, this feature allows advertisers to talk directly with any user who has submitted the form response.

A user who is served your form can opt into chat during their form completion, where a messenger conversation is immediately initiated once the form is submitted.

For clients and advertisers who focus on a lead generation basis for their business, this could be a vital tool for engaging and nurturing leads right at their warmest stage when they’re most interested.

We spoke to Natasha Leonards, Meta and Google ads strategist, about her opinion on this new feature:

Expert opinion

Natasha Leonards, Meta and Google Ads Strategist

"The “Chat with Leads” feature in META with instant forms could be game-changing for businesses. This will mean you can start instant communication via Messenger or Whatsapp with hot leads and nurture them quickly, or conversely you can quickly eliminate poor leads. Fast engagement with new leads is proven to convert them more successfully. Hence this is a really positive move for businesses generating leads."