An interactive new Google Shopping feature for fashion and beauty products has been rolled out.
New features;
- Vision Match: Users can describe clothing items, through a ‘Can’t find it? Create it’ prompt, and AI provides similar shoppable products.
- Virtual Makeup Try-On: Shoppers can test looks they’re inspired by using AR.
- Expanded Virtual Clothing Try-On: View clothing items on a diverse range of model body types (XXS–XXL).
These tools will enhance the online shopping experience, allowing users to make informed buying choices. Businesses should benefit from greater user engagement, higher click-through rates, and subsequently boosted conversions.
Garrett Sussman, Director of Marketing at iPullrank, spoke to Embryo about AI in marketing:
Expert opinion
Garrett Sussman, Director of Marketing at iPullRank
"SEO is not dead; it's going through a renaissance. Brand has never been more important for Organic Search. Organizations must ensure that they continue to create relevant content, build authority, and improve the user experience on their sites. Search behavior is changing as search engines like Google and emerging chatbot platforms like ChatGPT allow people to use more complex and nuanced search results. While Organic Search traffic may seem to decline, for many brands, SEO strategies focusing on content that drives conversions, goals, and revenue have become critical for growth. Pay attention to how AI is being integrated into the search results for your most important queries because your visibility continues to be the thread that will lead your customers back to you."
