Google is enhancing Responsive Search Ads (RSAs) to provide greater flexibility. Now, up to two headline assets may appear alongside sitelinks in a secondary link format if they are expected to improve performance. Also, Google is testing the value of excluding certain ad elements, like descriptions, when beneficial.
Key points:
- Headline assets used in secondary links will direct to the final URL.
- Stats will be reported to the original headline, not sitelinks.
- Pinning assets will still be prioritised.
These updates claim to aim to optimise ad performance by giving AI more flexibility to serve the most effective combinations based on user behaviour and advertiser goals.
