20 Stats on Hotjar
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Data and website analytics tools allow digital marketing agencies and businesses to better understand their audience. For example, they provide them with the opportunity to see how their users interact with their website in terms of clicks, bounces, and conversions.
One platform that offers companies the chance to view these insights is Hotjar, which has been around for over a decade. But what exactly does Hotjar offer? And why do so many digital marketers use the platform to evaluate their audience metrics?
Our blog below discusses this and more, as well as reveals 20 stats on Hotjar that might surprise you…
What is Hotjar?
Hotjar is a web analytics tool that allows businesses to better understand how users interact with their websites. It has a number of features within the platform that these companies can utilise, including:
Heatmaps
This tool allows users to improve any webpage on their site, by showing businesses how visitors move around within a page, what they click on, and how they scroll.
Ultimately, this allows companies to identify how they can improve the user-friendliness of these web pages and better understand what frustrates them.
Feedback
If a business launches a new product, service, or feature, it’ll need to understand how successful it is with its customers. But how can they receive honest feedback?
Hotjar allows businesses to add a feedback button on their website, which takes users to a Hotjar survey to provide their thoughts. Here companies can gather the insights they need to inform their strategy regarding updates to their products and services.
Interviews
Understanding an audience is one thing, but what if you don’t have easy access to them? For example – they might be in another country, or an industry you won’t commonly encounter.
Well, Hotjar’s interview feature (also known as engage) allows companies to connect with relevant participants who match their research criteria. What’s more, they can automate the research process (including recruitment, scheduling, and recording) to make these mundane tasks take up as little time as possible.
Recordings
Hotjar also records the sessions of users on business websites, so they can understand what part of their site is attracting users, and what’s frustrating them.
As a result, businesses are able to better understand what improvements they might need to make to their site, as well as if they have any bugs that need to be fixed.
Surveys
As mentioned, Hotjar acquires feedback by using surveys. But, these surveys are tailored for and by the companies who use them.
Users can simply let the tool know what the goals of their surveys are – whether it’s to increase website activity or conversions – and the AI feature will create a survey based on this within seconds.
What industries use Hotjar?
Several different industries use Hotjar, but mostly it is utilised by those in the following sectors:
- Digital marketing: When using Hotjar, those in digital marketing have a better understanding of their audience and different insights into how they can improve conversion rates.
- Web development: Hotjar gives web developers a better understanding of how to improve their website based on the interactions users have with it.
- UX design: UX designers use Hotjar to find out how easy it is for users to interact with their website, and identify any bugs they might be having that hinder their enjoyment of the website.
Hotjar usage statistics
- Over 1,306,323 websites use Hotjar to get a better understanding of their customer demographics
- Over 402 million survey responses have been collected via Hotjar
- Hotjar users have reported 150% conversion rate following utilisation of the platform
- The world’s largest sites have created over 7.5 million Heatmaps with Hotjar
- Over 6.6 million users have shared their opinions using the Hotjar Feedback tool
- Hotjar users can get valuable user insights from 200,000+ diverse participants
- Hotjar tracks 1.7 billion sessions each year
- 6,400 explore insights via Hotjar every week
Hotjar company statistics
- The platform employs 200 people worldwide and remotely
- Hotjar’s employees are located throughout the Americas, Europe, and Africa
- Contentsquare acquired Hotjar in 2021
- Hotjar has grown 50% year on year
- David Darmanin cofounded Hotjar in 2012
- Hotjar has a 3.2% market share in the web analytics market
- The biggest customers of Hotjar include Ryanair, Hubspot, and Matalan
- Most Hotjar customers use it for marketing purposes
Hotjar geography statistics
- Hotjar is used in 180+ countries worldwide
- 42% of Hotjar users are from the United States
- Over 32,000 customers are located in the United Kingdom
- Over 10,000 websites in India use Hotjar
