For the first time since 2015, Google’s share of the global search engine market has fallen to below 90%. This happened not just once, but three times during the final few months of 2024.
According to Statcounter, the data shows that for the final three months of the year, Google’s market share was the following:
- October – 89.34%
- November – 89.99%
- December – 89.73%
Recently, we reported that studies are suggesting that Reddit is preferred to traditional search engines… do we see the truth in action here?
Bill Sebald, Founder and Managing Partner at Greenlane Search Marketing, told Embryo:
Expert opinion
Bill Sebald, Founder and Managing Partner at Greenlane Search Marketing
"This terrifies Google (and shareholders) because the lion's share of Google's revenue comes from ads. This may not seem like a huge number, but it is massive in terms of revenue. Today, the dynamics are different—factors like privacy concerns, increasing reliance on social platforms like Reddit for direct information, and growing competition from alternative AI search engines like Bing and ChatGPT Search are reshaping the market. This shift highlights the importance of diversifying digital strategies when Google is not the only solution in town. Marketers and businesses should closely watch these trends, as they may signal further fragmentation in the search engine landscape, creating opportunities for challengers and changes in how users seek information."
