The power of personalised marketing: 20 stats
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By using data to tailor messaging and product recommendations, marketers can speak directly to consumer needs, adapt to changes in buying behaviour and make consumers feel like the message was personally made for them. This digital marketing strategy is known as personalised marketing.
Personalised marketing provides an optimised customer experience, which can in turn increase the likelihood of increasing engagement and boosting sales.
This blog breaks down 20 personalised marketing stats that show the power of using this strategy as well as the challenges marketers face when trying to implement personalised marketing.
Are you looking for support with your digital marketing strategy? Our team of experts can help you drive the results you need and achieve digital success. Get in touch today.
Consumer preferences for personalised marketing
1. Nearly half of GenZ state they are less likely to purchase from brands that offer impersonal experiences.
2. Over 50% of frequent online shoppers are more likely to explore a site that recommends relevant products
3. 76% of consumers say that they are more likely to consider purchasing from brands when they receive personalised messaging
4. 8/10 consumers believe it is appropriate for marketers to gather data on their purchase behaviour
5. 78% of consumers think that personalised marketing made them more likely to repurchase
6. Emails with personalised subject lines are around 25% more likely to receive higher open rates than emails without personalised marketing
7. Nearly 70% of consumers think that brands should understand their individual needs
The ROI of personalised marketing
8. Nearly 90% of US marketers saw measurable results from implementing personalised marketing
9. Businesses that have implemented a personalised marketing strategy have seen returns of $20 per $1 spent
10. Personalised marketing increases marketing spend efficiency by around 30%
11. Nearly 100% of marketers say that personalised marketing helps grow customer relationships
Marketers’ opinions on personalised marketing
12. 9/10 marketers say personalised marketing increases the profitability of businesses
13. 60% of marketers believe that their digital content is extensively personalised
14. Just over half of marketers hold personalised marketing as their number 1 priority
15. 88% of marketers state that their biggest goal with personalised marketing is to enhance the customer experience
Challenges of personalised marketing
16. 50% of companies find it difficult to gather accurate consumer data for personalised marketing
17. Just over 40% of consumers find it unsettling when they receive a message from a brand shortly after walking past their store
18. 4/10 consumers actually trust brands to keep their data safe and use it appropriately
19. 58% of consumers state that brands have sent them products they do not want
20. Nearly 30% of consumers feel negatively about brands keeping their data if they have not explicitly provided it
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