How it works:
Meta’s business assistant can now generate creative, update targeting and change budgets through conversational prompts, with brand guideline imports and scheduled reports in testing. Advantage+ video generation from static images is now generally available, Ads Creative Studio is expanding, and Customer Lifecycle Strategy lets all advertisers set the audience for each campaign.
What’s the benefit?
Meta is moving towards AI-led campaign management and making video far easier to produce from existing assets. Test static-to-video for Reels, but keep human oversight of budgets, targeting and brand messaging.
