Google Analytics launches customisable dashboards

How it works: GA4 now has a native Dashboards feature with a drag-and-drop grid for building scorecards, tables, line & bar charts, donuts and funnels on one page. Standard properties can add up to 15 cards per dashboard (30 for Analytics 360), and published dashboards appear in the left navigation for everyone on the property.

What’s the benefit? Teams can view their key KPIs in one place without jumping between reports or building a separate Looker Studio report for basic summaries. As dashboards are shared by default, it’s worth agreeing on naming & ownership rules early to keep properties tidy.